Paris Agency The 100% natural referencing service

The role of an SEO agency is to help you to acquire traffic on your website through natural referencing by developing a strategy appropriate to your needs, problems and objectives and then plan and lead the implementation and monitor results.

There are many different steps to optimizing natural referencing but the main steps are:

• Ensuring a solid technical base

  • Web performance
  • Responsivity
  • Crawlability
  • Indexability

• Developing a semantic strategy

  • Keywords
  • Tagging
  • Content

• Growing your popularity and positions through quality natural backlinks

• Monitoring and tracking your results to adjust your efforts and enrich your strategy

A good agency:

• Doesn't charge freelance prices: Expertise comes at a cost and there's no such thing as cheap quality. However a high price is not always a guarantee of quality either
• Does not commit to specific results: In the world of natural referencing everyone knows: Google's voices are impenetrable and even though estimates of revenue gain or positions can be speculated, it is impossible given the number of factors taken into account by the algorithm to commit to a gain in position or organic traffic. Beware of those who promise the earth as with SEO work this is unlikely to be a good omen.
• Keeps abreast of Google updates: Google's algorithm is updated several hundred times a year so it's crucial to use consultants who monitor and apply Search Engine Marketing updates carefully or you may see you site drop position as it's using obsolete and potential damaging SEO criteria.
• Specializes in SEO, digital marketing and traffic acquisition: stay away from web communication or so-called "360" agencies who aren't traffic acquisition specialists but simply list it as an add-on service.

First of all , set up conversion tracking on Google Analytics. This can be in direct sales (e-commerce) or indirect sales (lead capture). Once you've determined the revenue generated by your SEO over a given period of time (usually a month or quarter), you can compare that amount to your SEO investment during that time to determine your return on investment.

The costs of an SEO agency range from 800 to 1,600 euros per day on average. These costs can vary depending on the size, expertise and geolocation of the agency and also according to your issues (competitive environment, complexity of your problem, size and typology of your site...).

SEO is a long-term strategy. It can take months or even years for efforts to fully materialize. However, on occasion we have seen extremely rapid results. It really depends on the competitiveness of the results in the SERP for your sector and the key elements of the strategy that we need to focus on.

It is also important to remember that SEO is never perfect because the criteria are constantly evolving but also, competitors can improve. SEO must therefore be constantly worked on to stay one step ahead.

We never guarantee the results of particular rankings. And any SEO agency that does this is deceiving you. Google is constantly updating the criteria in its algorithm and there will always be fluctuations in the positioning. Either way, rankings aren't the first priority we should focus on.

Instead, we aim to increase the number of leads, conversions, and revenue attributed to organic. KPIs and metrics that will have a concrete impact on your business. And we guarantee that with our expert knowledge and experience, you will see significant improvements in line with the agreed goals.

We always strive to communicate the results to you in a transparent manner. To do this, we develop and provide you with a Google Data Studio dashboard tailor-made for each of our customers according to the agreed objectives. You always have access to tangible data that allows you to see if the work done so far is already paying off.

We also provide a project management space to which you will have access for total transparency regarding the optimizations we make month by month. We can also act as an extension of your teams using your own project management tools.

The difference between search engine optimization (SEO) and search engine advertising (SEA) is that SEO is about organic search results that are referenced not through advertising, but because they contain a page that exactly meets the search intent of the corresponding query.

Search Engine Advertising, on the other hand, represents paid ads that nevertheless have something to do with keywords. SEO and SEA are part of the field of search engine marketing (SEM) in web marketing. SEM includes all the techniques that aim to attract visitors to websites through search engines.

Consolidation of investments: Our consultants can put their paid and natural expertise in collaboration in order to get the maximum benefit from your service.

Data sharing: Search Engine Advertising provides valuable strategic information (conversion rates, audiences, etc.) regarding the development of your SEO strategy, just as SEO can also greatly help to structure paid campaigns.

Expand your audience: According to a Google study, 89% dclicks on CPC ads are complementary to clicks on organic results.

Double presence / Visibility: 63% dvisitors on average are reached by the combination of the two channels.

Cost optimization: If through your SEO efforts you start ranking well for a term that currently costs you a lot of money in ads, you can afford to stop bidding on that term because you get traffic for free through organic search and therefore you stand out from other sites that haven't worked SEO.

We are Ad's up Consulting, SEO agency in Paris, France. Like many agencies, we base our SEO strategies on the classic SEO triptych: authority, technical excellence and relevant and quality content.

On the other hand, our approach is more innovative than that of a standard SEO agency. We have a customer-centric approach. We are committed to maintaining a relationship of trust in one-to-one with our customers, with availability.

We ban the so-called "Black Hat" methods and try to get as close as possible to the Google guidelines for webmasters.

We make maximum use of automation to speed up manual tasks such as redirects, so we have time to focus on high-value activities and advice that will really make a difference in terms of performance.

We are an extension of your teams and are able to work alongside your development team through ticketing tools such as Jira, Trello, Asana.