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TAKE FULL ADVANTAGE OF THE POWER OF ADWORDS

Ensure daily optimisation and management to maximise your ROI.

Since 2012, Ad's up has been supporting advertisers - from start-ups to the biggest companies - to optimise their Google AdWords & Bing Ads campaigns. First of all, we analyse the competition and the SEM (Search Engine Marketing) dynamics in your business area. We then study your website structure and taxonomy: an essential step in finding strategies to suit your needs, products and services.

ACCOUNT STRUCTURING

The structure of an AdWords account is key when it comes to successful campaign management. The account should reflect the website's tree structure and detail all products/services in different ad groups. A successful structure also leads to a match between the search term typed in by the user and the ad that they are shown, leading to a higher QS and lower CPC.

UNIVERSAL CAMPAIGNS

Potential clients search for your business from computers, tablets and smartphones, and switch devices effortlessly. Wherever they are, you need to be there. Contextual elements such as the user's location and the time of day the device is used now have a role to play: they can give you new opportunities to reach your audience with more relevant messages and differentiated bids.

DYNAMIC CAMPAIGNS

Our RTC API (Application Programming Interface) can manage AdWords campaigns in real-time as your product catalogue changes: automatically stop ad groups showing depending on stock levels, dynamically design campaigns for new products, automatically update prices shown in ads, etc.

ANALYSIS

Ad's up guides you through installing Google Analytics whatever your setup and selects relevant indicators for your business sector. The success of a campaign depends on an ability to measure and interpret the results. Devoting time to analysis and optimisation is therefore essential. By limiting the number of accounts per Traffic Manager, we can meet targets agreed together. They will be your only point of contact. Each Traffic Manager sends you a tailor-made monthly report so you can evaluate the impact of your advertising investments. You can also view your campaign performance in real time.

LONG TAIL

AdWords campaign semantics can be enriched by looking at the long tail in a close analysis of search terms. These precise, qualified key words offer a higher conversion rate. They correspond to searches made when a user is undertaking a buying or subscription process more advanced than one involving generic key words. In addition, the precision achieved through the long tail means bids can be adjusted (max. CPC) much more precisely according to the ROI of a given key word.

GOOGLE SHOPPING

Ad's up supports you in optimising your Google Merchant Center feed. You can submit your entire product catalogue so everything is visible in the Google Shopping results. AdWords campaigns linked to Google Merchant Center accounts (Product Listing Ads) feature more extensive and specific product information. Product photos, prices, etc. appear directly on Google as well as on the usual AdWords ad.

INTERNATIONAL CAMPAIGNS

Ad's up can support your internationalisation strategy by launching AdWords campaigns in more than 100 countries and 20 languages worldwide. Campaigns and translations are created by Traffic Managers who are native speakers from the relevant countries.

REAL TIME KEYWORD

The Real Time Keyword service is an Ad's up exclusive. This new service means your campaign key words can be adjusted in real time according to your latest news, for example, if your brand or a competitor appears on TV, etc. As a result, thousands of users can be reached in just a few minutes at the lowest costs.

BID MANAGEMENT

Ad's up uses an unprecedented Bid Management solution. This revolutionary tool which borrows techniques from statistical physics allows the best bid for each key word to be precisely determined in real time to optimise ROI on Google AdWords campaigns according to your aims: target CPAs, revenue, margin or cost/revenue ratio.

QUALITY SCORE OPTIMISATION

Ad's up prioritises improvements to an account's Quality Score (QS) to improve the profitability of AdWords campaigns. As a result, it's possible to be positioned above a competitor yet still have a lower actual CPC.

AUTHOR & TRANSLATOR

How well an advert is written is a determining factor in how successful your Google AdWords campaigns will be. At Ad's up, specialist authors take care of writing and translating your ads to ensure the best possible visibility on Google.

DYNAMIC SEARCH ADS

DSA campaigns don't use key words. They are shown according to your site content. Retrospective analysis of search terms and conversion statistics allows the list of key words for conventional campaigns to be extended. This represents a safety net which can reveal new opportunities.

CLIENT REVIEWS AND FEEDBACK

Integrate your client feedback into your Google AdWords campaigns. Ad's up supports you in adding your client reviews to boost sales and increase your visibility on Google by having stars showing in the ads. 71% of online buyers read client feedback and 77% of them are influenced by it. See an increase of up to 20% in traffic and 5% in sales on your site. Maximise your AdWords campaign ROI by increasing the CTR (click through rate) and Quality Score. Boost your number of satisfied clients and recommendations given to new clients.

AD EXTENSIONS

Sitelink extensions: promote other pages by directing users to other products/services. Using these links contributes to Ad Rank score.
Location extensions: help nearby users find you. Synchronisation with your Google MyBusiness account recommended.
Call extensions: let people call you by clicking a button.
App extensions: displays a link to the app store directly under your ad.
Review extensions: choose a flattering quote about your company, extract it from the source site and showcase it here.
Callout extensions: include extra descriptive text in the standard text ad.
Structured snippet extensions: showcase your services better in the ad by listing your brands, equipment, products, etc.
Automatic extensions: consumer ratings, previous visits, seller ratings, dynamic sitelink extensions, dynamic structured snippets.
CTM (Click To Message) extensions: give users the chance to send you a text directly from your ad.

Case Studies