Branding Commitment Performance and conversion

Our 100% Social Offer

So'Ads is Ad's up's specialist social media agency

Specializing in strategies for and the optimization of advertising campaigns on Facebook Ads & social networks, So'Ads and its team of certified experts work with you on implementating of your digital strategy on Facebook Ads. We work side by side with our partners to offer you a tailor-made, innovative multi-channel strategy.

Strategies

Together we determine what's important in the context of your business by focusing on the most relevant KPIs. Then, we select the media and audiences which are best suited to your business model and we advise you on images to create for each.

Optimization

Our expertise in optimizing campaigns is based on in-depth analysis and various A/B tests which allow us to identify the most effective combinations of audiences, images, placements and bid strategy.

Analysis

So'Ads retrieves campaign data and compiles it in clear and detailed reports. You therefore have ongoing access to data to easily analyze and measure the performance of your ads.

Social media

Facebook

2 billion users

AUDIENCE NETWORK

The Audience Network increases your potential audience on Facebook's partner applications and websites. Several advertising formats are available, and the native format will naturally boost your conversion rates. Other equally powerful formats exist, such as interstitials, banners and integrated videos.

FACEBOOK ADS

With over 2 billion users globally, Facebook is the number one social network in the world. So'Ads supports you to establish a digital strategy, tailored to your business, that will generate visibility, recall and awareness of your brand and increase your sales and ROI.

MESSENGER

Communication happens constantly on social media, meaning you're always in touch with internet users. With the advent of instant messaging and chatbots it is now even more personalized and direct. So'Ads helps you promote your Facebook Messenger Bots.

Instagram

700 million logins

700 million people log in to Instagram each month to check the content posted by their friends, celebrities and brands. With 80% of users following at least one brand, Instagram is far from being just a source of inspiration. This network constitutes a genuine performance lever which So'Ads can help you to activate.

TikTok

500 million monthly active users

A true social media phenomenon, TikTok Ads offers advertisers a new opportunity to reach particularly engaged and active audiences. Indeed, 84% of their users have already posted a video on the platform! Innovative formats like the Hashtag Challenge and Branded Lenses open up many opportunities to optimize your Social Ads acquisition strategy.

A community of 250 million users

Pinterest has become the must-have Social Media for Internet users to test new ideas and get inspired! Want to enjoy good visibility at a lower cost? We'll help you develop your social ads strategy on Pinterest.

LinkedIn, the most important professional platform in the world, is particularly suited to the generation of B2B leads. It is professionals' indispensable and chosen medium for finding new clients. So'Ads helps you effectively distribute your ads to this qualified audience consisting mostly of higher level professionals.

Snapchat

Developing a Snapchat strategy allows you to establish your brand as innovative and on-trend to 166 million highly-engaged users each day.

Twitter Ads

The internationally-known micro-blogging site is also part of So'Ads' expertise. We are able to offer sophisticated targeting of 328 million active network users to increase your visibility and conversions.

Waze

Are you looking for an effective way to promote your company? So'Ads can help with our Waze expertise, the most popular community-based traffic and search app on the market.

Case studies

+ 50% download of the App

A Social Ads 360 strategy for the leboncoin Employment Executives application!

Following the acquisition of the Kudoz mobile app, renamed leboncoin Employment Executives, Leboncoin wanted support with their rebranding and mobile performance strategy on social networks, for their new app.

To address their problem of generations of apps and app installations, Leboncoin asked So'Ads to help them form a successful marketing mix strategy.

Creating a social media device (Instagram Ads, Facebook Ads, Twitter Ads, Linkedin Ads), combined with mobile acquisition levers (Search, Display, YouTube Ads, Apple Search Ads), So'Ads also supported them with the creative part of their visuals, as well as their ad message.

With their new mobile app promotion strategy, Leboncoin has already generated more than 200,000 app downloads since the partnership began.

-20% on the CPA

Increase audience engagement with Facebook Ads!

An essential lever for travel and tourism advertisers, Facebook inspires and reaches Internet users in the planning phase of their next vacation.

This is why B-B Hotels used So'Ads, for support with the development and implementation of a successful SMA strategy, dedicated to the specifics of the social network.

Their aim was both to increase their reputation, but above all to increase the number of hotel room reservations using the many targeting options available, including "Trip Consideration".

With the work done on similar audiences of people who have visited specific hotel pages, Facebook Ads enables the hotel chain to achieve a precise and effective marketing push strategy that has already reached more than 1.8 million people.

-60% cost per conversion

Diversify your marketing mix for performance, with Snapchat

LIVI, a medical teleconsultation solution, aims to offer simpler and more convenient access to healthcare in France via its app. Wanting to strengthen their social media acquisition strategy, they asked So'Ads to support them in the development of their marketing mix via Snapchat.

Adding Snapchat to LIVI's Social Media strategy, a particularly high leverage option, has enabled So'Ads to respond to their problem of visibility and acquisition of new qualified users, while generating costs per conversion 60% cheaper than the average of other levers.