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    LINKEDIN ADS

    Master the power of the world's first professional social network with our LinkedIn Ads agency

    With more than 690 million users worldwide, including 20 million in France, LinkedIn is the leading professional network.
    Do you want to build a community keep them coming back for more? Reach new leads for your products and services?
    LinkedIn Ads offers ultra precise targeting capabilities for a particularly engaged audience, making the platform an essential visibility lever for your Social Ads campaigns.

    more than 68% professionals in France

    more than +850K Current opinion leaders

    Contact us

    Visibility

    Access to a business arena to increase brand and product awareness

    Audience

    Engage with a highly skilled audience using targeting capabilities

    Commitment

    Build, and communicate with your community throughout your customer journey to keep them coming back for more

    Targeting and audiences on LinkedIn Ads

    Whether you're B2B or B2C, LinkedIn Ads gives you highly accurate targeting capabilities to reach your audience

    If 70% of buyers rely on content to influence their financial choices, then you must engage the consumer with the right content throughout their decision-making process. Our LinkedIn Ads agency helps you transform the customer experience and journey by communicating with a common theme. This is crucial to changing the perception of your brand. It is estimated that prospects will engage with 10 pieces of content on average before these influence their decision. Audiences exposed to messages that increase brand awareness followed by acquisition messages are 6x more likely to convert. Whether your business is B2B or B2C, LinkedIn Ads offers exclusive targeting opportunities to achieve your growth goals.

    Socio-demographic criteria and interests

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    Remarketing and custom audiences

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    Contact
    Targeting

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    Account
    Retargeting

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    Website
    Retargeting

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    Custom
    Segment

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    Lookalike
    Targeting

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    Data
    Integration

    Contact us

    Possible strategies via LinkedIn Ads

    Support your prospects throughout their decision making process

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    The awareness phase makes your brand and product more visible. Awareness campaigns are focused on the number of impressions and can reach more than 630 million professionals. This is a platform that fits perfectly into the strategy of BtoB companies.
    In this awareness phase, we can identify three achievable objectives:
    Scope: Increase your reach and show your content
    Number of subscribers: Increase your subscriber base and your community
    Engagement rate: shares, likes, comments; get interaction on your content

    What kind of content?

    Practical guides

    Useful tips and trend insights are the best-performing formats on LinkedIn

    Tips Lists

    Concise and easy to read, they correspond to the expectations of information consumed efficiently and quickly

    Searches and investigations

    Data and information by sector presented as key figures to support informed decision-making

    Graphics

    Highlight key points for sharing high value-added data quickly and clearly

    Videos

    Another engaging format for your audience, LinkedIn now lets you integrate your videos directly into posts, with auto-play triggering

    An awareness campaign is designed to make the user interact with your ad. This allows you to create engagement through likes, comments, shares or clicks to your website.
    A high engagement rate simply gives visibility to your advertising, website and brand.
    It is also possible to promote product or brand storytelling with video format.

    What kind of content?

    Introduce products and services

    Share your offers more simply, directly in the newsfeed with a less conventional tone. These formats redirect straight to your landing pages to offer more information, rather than just a product-only ad

    Mention the benefits

    Offer added value! Tell your audience how your product or service can help them by highlighting the benefits in your slogan or via your visuals

    Focus on new developments and innovation

    On LinkedIn, you're talking to a prescriptive audience, who are particularly keen on new products or technological innovations. Ensure interest and commitment by highlighting your new and innovative services

    A conversion campaign is classed as a performance campaign. The aim is to set a goal and quantify it.
    There are several goals such as generating leads, downloading whitepapers or promoting job opportunities.
    LinkedIn provides you with pre-filled contact forms and allows you to track the user journey through many significant actions on your website.

    What kind of content?

    Direct leads to a point of contact

    Use sponsored ads as leverage to connect your qualified prospect directly with a sales manager, using a "be contacted" message

    Promote event registration

    Introduce sponsored ads that promote and encourage registration for virtual or physical events organized by your brand

    Generate leads with exclusive content

    Submit whitepapers, industry insight reports or relevant e-books, which require a professional email address to be unlocked

    Drive conversion at the right time

    Through sponsored ads providing a special offer to users in the conversion phase

    LinkedIn Ads
    formats

    No LinkedIn Ads strategy is successful without relevant content!
    Choose the most appropriate formats for your audience.

    Dynamic Ads, Sponsored Messaging, Ads Videos, Sponsored Content, Text Ads and Carousel Ads are all new advertising tools that LinkedIn offers to reach the ideal BtoB audience. All formats are optimized for different purposes and allow users to interact with them in a unique way. Our LinkedIn Ads agency advises you on the message to use and the best strategy to achieve it!

    Build brand awareness and drive leads with LinkedIn Ads sponsored content

    Sponsored Content (Images Statiques)

    Interact with your prospects from relevant content. Visual & native formats support you every step of the way

    Sponsored Video

    Build brand awareness with a unique target with this immersive and engaging format (View rate 27%, Completion rate 25%)

    Carousel

    Another type of sponsored content promoting storytelling. Use it to engage your target better with multiple images (CTR 0.5%, 10 screens maximum)

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    Get leads with Lead Gen Forms on LinkedIn Ads

    It captures quality leads with forms containing up to 7 pre-filled fields (fill rate 3X higher than a desktop form).

    Sponsored Messages: Send personalized messages to your audience in their LinkedIn inbox

    Message Ads

    Send private messages tailored to the people most important to your business. Deliver a targeted message with a single CTA (Opening Rate 30-50% et CTR% 3-5%).

    Conversation Ads

    Present multiple offers and types of content within the same message, with multiple CTAs for a personalized and engaging experience.

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