The notoriety phase allows you to give visibility to your brand and your products. Notoriety campaigns are focused on the number of impressions and can reach more than 630 million professionals. This is a platform that fits perfectly into the strategy of BtoB companies.
In this phase of notoriety, we can identify three achievable objectives:
Scope: Increase your reach and expose your content
Number of subscribers: Increase your subscriber base and your community
Engagement rate: shares, likes, comments; get your content to interact with
What kind of content?
Useful tips and trend insights are the best-performing formats on LinkedIn
Concise, easy to read, they correspond to the expectations of information consumed efficiently and quickly
Searches and investigations
Data and information by sector presented as key figures to support informed decision-making
Highlight key points for sharing high value-added data quickly and clearly
Another engaging format for your audience, LinkedIn now lets you integrate your videos directly into posts, with auto-play triggering