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LINKEDIN ADS ADVERTISING

Master the power of the world's first professional social network with our LinkedIn Ads agency

With more than 690 million users worldwide, including 20 million in France, LinkedIn is the leading professional network.
Do you want to build a community and build it? Reaching new leads for your products and services?
LinkedIn Ads allows you very precise targeting capabilities for a particularly engaged audience, making the platform an essential visibility lever for your Social Ads campaigns.

more than 68% professionals in France

more than +850K Opinion Leaders Present

Visibility

Access a business context to make your brand and products visible

Audience

Engage with a highly skilled audience with targeting capabilities

Commitment

Build, build and communicate with your community throughout your customer journey

Targeting and audiences on LinkedIn Ads

Whether you're B2B or B2C, LinkedIn Ads gives you highly accurate targeting capabilities to reach your audience

If 70% d-them buyers rely on content to influence their financial choices, it becomes crucial to engage the consumer with the right content throughout their decision-making. Our LinkedIn Ads agency helps you transform the journey and customer experience by communicating in a red thread. Crucial to changing the perception of your brand, it is estimated that 10 contents are consumed on average before influencing a decision. Audiences exposed to notoriety messages followed by acquisition messages are 6x more likely to convert. Whether your business is B2B or B2C, LinkedIn Ads offers exclusive targeting opportunities to achieve your growth goals.

Socio-demographic criteria and interests

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Remarketing and custom audiences

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Contact
Targeting

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Account
Retargeting

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Website
Retargeting

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Custom
Segment

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Lookalike
Targeting

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Data
Integration

Possible strategies via LinkedIn Ads

Accompany your prospects as they make their decision

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The notoriety phase allows you to give visibility to your brand and your products. Notoriety campaigns are focused on the number of impressions and can reach more than 630 million professionals. This is a platform that fits perfectly into the strategy of BtoB companies.
In this phase of notoriety, we can identify three achievable objectives:
Scope: Increase your reach and expose your content
Number of subscribers: Increase your subscriber base and your community
Engagement rate: shares, likes, comments; get your content to interact with

What kind of content?

Practical guides

Useful tips and trend insights are the best-performing formats on LinkedIn

Tips Lists

Concise, easy to read, they correspond to the expectations of information consumed efficiently and quickly

Searches and investigations

Data and information by sector presented as key figures to support informed decision-making

Graphics

Highlight key points for sharing high value-added data quickly and clearly

Videos

Another engaging format for your audience, LinkedIn now lets you integrate your videos directly into posts, with auto-play triggering

A consideration campaign is designed to make the user interact with your ad. This allows you to create engagement through likes, comments, shares or clicks to your website.
A high engagement rate simply gives visibility to your advertising, website and brand.
It is also possible to promote the storytelling of your product or brand using the video format.

What kind of content?

Introduce products and services

From the news feed, share your offers more simply, with a less conventional tone. These formats redirect directly to your landing pages to offer more information, rather than just a product-only ad

Mention the benefits

Bring added value! Don't hesitate to tell your audience how your product or service can help them by highlighting your profits produced in the slogan or via the visual illustrating your post

Focus on new developments and innovation

On LinkedIn, you're talking to a prescriptive audience, who are particularly keen on new products or technological innovations. Ensure interest and commitment by highlighting your new and innovative services

A conversion campaign is considered a performance campaign. The goal is to set a goal and quantify it.
There are several goals such as generating leads, downloading white papers or promoting job opportunities.
LinkedIn provides you with pre-filled contact forms and allows you to track the user journey through many significant actions on your website.

What kind of content?

Direct leads to a point of contact

Use sponsored ads as leverage to connect your qualified prospect directly with a sales manager, thanks to a "be contacted" message

Promote event registration

Introduce sponsored ads that promote and promote registration for virtual or physical events organized by your brand

Generating leads with exclusive content

Submit white papers, industry insights report or relevant e-books, which require a professional email address in order to be unlocked

Driving conversion at the right time

Through sponsored ads offering a special offer to your users in the conversion phase

The formats
Linkedin Ads

No successful LinkedIn Ads strategy without relevant content!
Choose the most appropriate formats with your audience.

Dynamic Ads, Sponsored Messaging, Ads Videos, Sponsored Content, Text Ads and Carousel Ads are all new advertising uses that LinkedIn offers in order to reach the ideal BtoB audience. All formats are optimized for different purposes and allow users to interact with them in a unique way. Our LinkedIn Ads agency advises you on the message to convey and the best strategy to achieve it!

Build your notoriety and drive leads with LinkedIn Ads sponsored content

Sponsored Content (Images Statiques)

Interact with your prospects from relevant content. Visual - native formats accompany you every step of the way.

Sponsored Video

Build your notoriety with a single target with this immersive and engaging format (View rate 27%, Completion rate 25%)

Carousel

Another variant of sponsored content promoting storytelling. It allows you to engage your target more with multiple images (CTR 0.5%, 10 screens maximum)

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Get leads with Lead Gen Forms on LinkedIn Ads

It captures quality leads with forms with up to 7 pre-filled fields (3x filling rate higher than a desktop form).

Sponsored Messages: Send personalized messages to your audience in its LinkedIn inbox

Message Ads

Send private messages tailored to the people most important to your business. Deliver a targeted message with a single CTA (Opening Rate 30-50% et CTR% 3-5%).

Conversation Ads

Present multiple offers and types of content within the same message, with multiple CTAs for a personalized and engaging experience.

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