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    Case studies

    Ad's up, preferred SEA partners since 2012

    Since 2012, Ad's up Consulting has been advising, managing and optimizing digital campaigns for a wide range of clients both in France and abroad. This experience has led to meticulous processes, and an exacting expertise on different market types.
    Our clients' satisfaction is our best recommendation. Discover our ambassador stories though case studies, video testimonials and interviews.

    Stories by Ad's up

    Case Studies

    Search & shopping

    Kooples
    + 15% turnover
    Logo The Kooples

    The Kooples conquers internationally!

    A well-established French fashion company, The renowned The Kooples "chic, rock, offbeat" brand by the Elicha brothers, has been enchanting fans since its creation in 2008. With the support of Ad's up since 2017 for its Search Marketing strategy in France, the brand coordinates its development by challenging themselves to conquer the international market. The Kooples made the choice at the beginning of 2018 to continue to trust in Ad's up's expertise and to use their support for the creation and implementation of a 100% custom strategy aimed specifically at the US market.

    To help them develop their image across the Atlantic and quickly gain new market share, our Google Ads agency has built on the proven strength of the Google Shopping platform and the Google Marketing Platform to meet the brand's expectations. With the implementation of a strong branding strategy to develop the visibility and premium ethos of The Kooples in the US market, they have succeeded in increasing their conversion volume via highly qualified traffic.

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    Rakuten
    + 35% visibility
    + 20% sales
    Logo BlancCerise

    Cap Search Ads 360!

    Rakuten (formerly PriceMinister), a shopping and sales platform, is one of the e-commerce giants with a marketplace that attracts millions of visitors every day. A true challenger in an ultra-competitive market, Rakuten wanted to stand out by reviewing its entire search marketing strategy, for successful campaigns focused on increasing its traffic and revenue. The marketplace requested Ad's up's expertise, as the first independent agency to obtain the agency Search Ads 360 accreditation nationally, and a certified Agency Google Marketing Platform Partner.

    The rollout of Search Ads 360 completely transformed the brand's vision of its business, projecting new perspectives. The strategy put in place allowed them to cover their entire catalogue to communicate in real time on a large volume of products, evolving daily. Once campaigns were rolled out across all semantic products and fields, Ad's up's expertise helped maximize campaign returns, including through Search Ads 360 auction strategies. A successful collaboration with a 35% increase in Rakuten's visibility, generating 20% more sales.

    Display & RTB

    Corsica Ferries
    Cost-per-acquisition (CPA) 20% reduction
    56.5% of visitors to the site
    Logo Corsica Ferries

    Corsica Ferries unifies its acquisition channels with the full stack GMP

    In 2018, Corsica Ferries decided to use Ad's up to redesign the entire digital strategy of their shipping company, with the aim of increasing its reputation but also and above all to be able to understand the ROI of their investments. Display and Video 360 has completely transformed the brand's vision of its business, enabling it to reach consumers on a large scale and generate new customers. The challenge for Corsica Ferries was therefore to perform using a mix of visibility (reputation) and profitability (ROI) in order to maintain its leading position in France and gain market share in other territories.

    By carefully allocating their investments through the integration of the Google Marketing Platform and more specifically Google Analytics 360, Search Ads 360 and Display and Video 360, the brand has seen its results soar, with 56.5% of visitors to the site.

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    adsup-caseStudy-Vuarnet.png
    + 50% sales
    + 30% advertising recall
    case-study-logo-vuarnet.png

    Vuarnet, the revival of a cult brand

    A blend of luxury and authenticity made in France, Vuarnet has been adorning our eyes since 1957. After being at the height of its fame in the 90s, the famous eyewear brand has been able to bounce back and bring their communication up to date with a digital strategy reflecting the values of their first ambassadors. With a strong presence in the historical European markets in and the US, Vuarnet succeeded in the challenge of increasing its audience by relying on the power of YouTube, via quality content and innovative formats for a strategy combining both branding and performance.

    In particular, the platform enables them to meet their recognition, commitment and conversion goals. A successful 3.0 enticement operation for Lionel Giraud, CEO of Vuarnet:

    "We are aiming for an average annual growth of 50% with sales expected to reach 15 million euros this year"

    Atlantic
    + 43% whitepaper downloads
    + 35% downloads of the Cozy Touch app then over the medium term
    Logo Atlantic

    Foolproof connectivity for Atlantic

    As the French leader in thermal comfort, Atlantic has been established in the heating and boiler market offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile app allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their app and its ease of use with its customers via a whitepaper designed to show their buyers how to control their products remotely via the app or consult their detailed consumer reports.

    As the agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for increasing the number of downloads of their whitepaper, by running a programmatic campaign using third party data(3P). Ad's up designed Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads were distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique affected individuals and 81.2% of views on its whitepaper. Building on this successful experience, the brand, which is currently working on a new media plan, has already decided to include the programmatic lever in its future acquisition strategy.

    Just Eat
    + 172% orders via the App
    -46% cost per order via the App
    Logo Just Eat

    Just Eat France accelerates acquisition of new App users via Google Ads

    The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.

    With a slightly weaker but highly qualified spread - which responds to a specific query - Apple Search Ads allowed them to offer the app to app store visitors using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed them to understand the user-behaviour after the event and to adapt the strategies of each lever for an optimal digital mix.

    Social Ads

    Le Bon Coin
    + 50% download of the App
    Logo Le Bon Coin

    A Social Ads 360 strategy for the leboncoin Employment Executives application!

    Following the acquisition of the Kudoz mobile app, renamed leboncoin Employment Executives, Leboncoin wanted support with their rebranding and mobile performance strategy on social networks, for their new app.

    To address their problem of generations of apps and app installations, Leboncoin asked So'Ads to help them form a successful marketing mix strategy.

    Creating a social media device (Instagram Ads, Facebook Ads, Twitter Ads, Linkedin Ads), combined with mobile acquisition levers (Search, Display, YouTube Ads, Apple Search Ads), So'Ads also supported them with the creative part of their visuals, as well as their ad message.

    With their new mobile app promotion strategy, Leboncoin has already generated more than 200,000 app downloads since the partnership began.

    Show 2 more
    B&B
    -20% on the CPA
    Logo B&B

    Increase audience engagement with Facebook Ads!

    An essential lever for travel and tourism advertisers, Facebook inspires and reaches Internet users in the planning phase of their next vacation.

    This is why B-B Hotels used So'Ads, for support with the development and implementation of a successful SMA strategy, dedicated to the specifics of the social network.

    Their aim was both to increase their reputation, but above all to increase the number of hotel room reservations using the many targeting options available, including "Trip Consideration".

    With the work done on similar audiences of people who have visited specific hotel pages, Facebook Ads enables the hotel chain to achieve a precise and effective marketing push strategy that has already reached more than 1.8 million people.

    LIVI
    -60% cost per conversion
    Logo LIVI

    Diversify your marketing mix for performance, with Snapchat

    LIVI, a medical teleconsultation solution, aims to offer simpler and more convenient access to healthcare in France via its app. Wanting to strengthen their social media acquisition strategy, they asked So'Ads to support them in the development of their marketing mix via Snapchat.

    Adding Snapchat to LIVI's Social Media strategy, a particularly high leverage option, has enabled So'Ads to respond to their problem of visibility and acquisition of new qualified users, while generating costs per conversion 60% cheaper than the average of other levers.

    Data & audiences

    Just Eat
    + 172% orders via the App
    -46% cost per order via the App
    Logo Just Eat

    Just Eat France accelerates acquisition of new App users via Google Ads

    The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.

    With a slightly weaker but highly qualified spread - which responds to a specific query - Apple Search Ads allowed them to offer the app to app store visitors using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed them to understand the user-behaviour after the event and to adapt the strategies of each lever for an optimal digital mix.

    Amazon Ads

    Weber
    -11% ACOS
    + 200% turnover
    Logo Weber

    Successful international support for Weber!

    Weber, a major barbecue brand of international renown, has enlisted the services of Ad's up Consulting's Amazon Ads division to implement a multi-country strategy with two well-defined objectives: to increase revenue by retaining the existing ACOS. Very quickly, the team dedicated to Weber was able to restructure the existing ACOS, with a view to rehabilitating the account and starting off on the right foot, they put in place the necessary formats to secure the brand, develop the share of voice and the replies to prospects with the intention of conversion.

    Within a few weeks, following the quick implementation of best practices and great communication between the consultant and Weber, the objectives were met or exceeded, with an 11 percent lower ACOS and an increase of almost 200% in turnover on the American marketplace, from the resumption of campaigns.

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    EMP
    + 155% turnover
    -10.50% COS
    Logo EMP

    A powerful strategy for EMP on Amazon Ads

    EMP, Europe's number one e-commerce site for music merchandising (Rock and Metal), Pop Culture (Film, Gaming and TV Series) asked our Ad's up experts to implement a performance strategy on the Amazon Ads platform. They wanted to achieve several objectives through these new campaigns: increased sales, sales, but also be able to offer their entire product catalog.

    By including Amazon Ads in their SEA strategy, EMP has benefited from better coverage of all their product themes by spending less, notably by implementing least relevant keyword exclusion rules. In terms of numbers, the results are excellent as Ad's up's expertise on their Amazon Ads campaigns enabled them to generate 830% more sales and a turnover increase of 155%.

    BlancCerise
    12.62% of ACOS obtained, for a target set at 20%
    Logo BlancCerise

    Diversify your levers via the marketplace

    Blanc Cerise is a linen brand combining fashion, know-how and originality for high-quality, timeless products. Their ethos of elegance and refinement has successfully driven their collections since 2011. Eager to vary its digital acquisition levers, the brand has chosen to complete its SEA device by launching on Amazon Ads.

    Already backed by Ad's up for optimizing and managing their SEA campaigns, Blanc Cerise trusted the agency's Amazon experts to support them in their Marketplace strategy. With the goal of an ACOS (Advertising Cost of Sale) not exceeding 20%, our Amazon Ads agency designed Sponsored Products campaigns that allowed Blanc Cerise to obtain an ACOS of 12.62% for 113 orders placed. Building on the success of their first campaigns, the brand now aims to expand the number of items on the platform.

    Cosmeyer
    + 100% turnover
    + 100% sales
    Logo Cosmeyer

    A ROI on the rise for Cosmeyer!

    Cosmeyer, a specialist in the online sale of hair products (shampoo, conditioner, etc.), asked Ad's up to support them in the creation, management and optimization of their Amazon Ads strategy with the dual objective of increasing sales and developing their turnover through leverage. Specialists in ROI strategies, Ad's up experts first set up automatic campaigns on each brand and product type to detect the most powerful keywords. The strategy resulting from this first phase has enabled Cosmeyer to make a difference by promoting product placement directly in the search results of the Marketplace, where clicks often come from intentional users and benefit from a very good conversion rate.

    Our Amazon Ads agency has also undertaken rigorous work on the detail of their product listings detail (titles, descriptions, attractive visuals) to ensure the visibility and relevance of the brand in the face of increased competition from its sector. Today, Cosmeyer's Amazon Ads campaigns gives them a ROI of 16, compared to a ROI of 10 on their Google Ads campaigns, as well as a 100% increase in revenue.

    Who we work with