Case studies - Ad's up
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Case studies

Ad's up, preferred SEA partners since 2012

Since 2012, Ad's up Consulting has been advising, piloting and optimizing digital campaigns for a wide range of clients in France and abroad. This history results in careful learning and processes, which today forge the accuracy of our sector expertise in different markets.
Because customer satisfaction is our best recommendation, discover the stories of our ambassadors through study boxes, video testimonials and interviews.

Stories by Ad's up

Case Studies

Search - shopping

Kooples
+ 15% turnover
Logo The Kooples

The Kooples to conquer the international!

Strongly established in the French fashion landscape, The Kooples, the famous “chic, rock and quirky” brand of the Elicha brothers, has been seducing since its creation in 2008. Supported by Ad's up since 2017 in its Search Marketing strategy in France, the orchestra brand the pursuit of its development by challenging itself to conquer the international market. The Kooples made the choice at the beginning of 2018 to renew its confidence in Ad's up's expertise to support it in the creation and implementation of a 100% tailor-made SEA strategy dedicated to the specificities of the US market.

To help them develop their image across the Atlantic and quickly gain new market share, our Google Ads agency has built on the proven strength of the Google Shopping platform and the Google Marketing Platform to meet the brand's expectations. With the implementation of a strong branding strategy to develop the visibility and premium DNA of The Kooples in the US market, they have succeeded in increasing their conversion volume via highly skilled traffic.

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Rakuten
+ 35% visibility
20% of sales
Logo BlancCerise

Cap Search Ads 360!

Rakuten (formerly PriceMinister), a shopping and sales platform, is one of the e-commerce giants with a marketplace that attracts millions of visitors every day. A true challenger in an ultra-competitive market, Rakuten wanted to stand out by reviewing its entire search marketing strategy, for successful campaigns focused on increasing its traffic and revenue. The marketplace has called on the expertise of Ad's up, the first independent agency to obtain the agency Search Ads 360 labelisation nationally, and certified Agency Google Marketing Platform Partner.

The rollout of Search Ads 360 completely transformed the brand's vision of its business, projecting new perspectives. The strategy put in place allowed them to cover their entire catalogue in order to be able to communicate in real time on a large volume of products, evolving daily. Once campaigns were rolled out across all semantic products and fields, Ad's up's expertise helped maximize campaign returns, including through Search Ads 360 auction strategies. A successful collaboration with an increase in Rakuten's visibility of 35%, while generating 20% of sales.

Display - RTB

Corsica Ferries
Cost-per-acquisition (CPA) reduction of -20%
56.5% of visitors to the site
Logo Corsica Ferries

Corsica Ferries unifies its acquisition channels with the full stack GMP

In 2018, Corsica Ferries decides to call on Ad's up to rethink the entire digital strategy of the shipping company, with the aim of increasing its notoriety but also and above all to be able to understand the ROI of their investments. The deployment of Display and Video 360 has completely transformed the brand's vision of its business, enabling it to reach consumers on a large scale and generate new customers. The challenge for Corsica Ferries was therefore to perform thanks to a mix of visibility (notoriety) and profitability (ROI) in order to maintain its leading position in France and gain market share in other territories.

Thanks to a very thorough work of allocating their investments through the integration of the Google Marketing Platform and more specifically Google Analytics 360, Search Ads 360 and Display and Video 360, the brand has seen its results soar, with 56.5% of visitors to the site.

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adsup-caseStudy-Vuarnet.png
50% of sales
30% advertising memorization
case-study-logo-vuarnet.png

Vuarnet, the revival of a cult brand

A blend of luxury and authenticity made in France, Vuarnet has been eye-watering since 1957. After being at the height of its fame in the 90s, the famous eyewear brand has been able to bounce back and anchor its communication in the age of time, relying on a digital strategy in tune with its ambassadors of the first hour. With a strong presence in its historical markets in Europe and the US, Vuarnet succeeded in the challenge of increasing its audience by relying on the power of YouTube, via quality content and innovative formats for a strategy combining both branding and performance.

In particular, the platform enables them to meet their goals of notoriety, commitment and conversion. A successful seduction operation 3.0 for Lionel Giraud, CEO of Vuarnet:

"We are aiming for an average annual growth of 50% with sales expected to reach 15 million euros this year"

Atlantic
43% download of the white paper
35% download of the Cozy Touch app then over the medium term
Logo Atlantic

Unsealed connectivity for Atlantic

As the leader in thermal comfort in France, Atlantic has been established in the heating and water heater market where it has been offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile application allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their application and its ease of use with its customers via a white paper in order to show their buyers how to remotely control their products from the app or consult their detailed consumer reports.

The agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for developing the number of downloads of their white paper, through the piloting of a programmatic campaign using data third party (3P). Ad's up has orchestrated Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads are distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique individuals affected and 81.2% of views on its White Paper. Building on this successful experience, the brand, which is currently working on a new media plan, has already planned to include the lever of programmatics in its future acquisition strategy.

Just Eat
172% orders via the App
-46% cost per order via the App
Logo Just Eat

Just Eat France accelerates acquisition of new App users via Google Ads

The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on its users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.

With a slightly weaker but highly qualified spread - because responding to a specific query - Apple Search Ads allowed them to offer the app to visitors to the app store using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed the postorie to understand the behavior of users and to adapt the strategies of each lever for an optimal digital mix.

Social Ads

Le Bon Coin
+ 50% download of the App
Logo Le Bon Coin

A Social Ads 360 strategy for the leboncoin Employment Executives application!

Following the acquisition of the Kudoz mobile app, renamed leboncoin Employment Executives, Leboncoin wanted to be accompanied on rebranding and mobile performance strategy on social networks, for their new application.

To address their problem of generations of applications and application installations, Leboncoin called on So'Ads to help them articulate a successful marketing mix strategy.

Orchestrating a social media device (Instagram Ads, Facebook Ads, Twitter Ads, Linkedin Ads), combined with mobile acquisition levers (Search, Display, YouTube Ads, Apple Search Ads), So'Ads also accompanied them on the creative part of their visuals, as well as their commercials.

With their new mobile app promotion strategy, Leboncoin has already generated more than 200,000 app downloads since the partnership began.

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B&B
-20% on CPA
Logo B&B

Increase audience engagement with Facebook Ads!

An essential lever for travel and tourism advertisers, Facebook inspires and reaches Internet users in the planning phase of their next vacation.

It is on the basis of this observation that B-B Hotels calls on So'Ads, in order to be accompanied in the development and implementation of a successful SMA strategy, dedicated to the specifics of the social network.

Their aim is both to increase their notoriety, but above all to increase the number of hotel room reservations, thanks in particular to the many targeting options available, including the "Trip Consideration".

Thanks to the work done on audiences similar to people who have visited specific hotel pages, Facebook Ads enables the hotel chain to achieve a precise and effective marketing push strategy, with already more than 1.8 million people affected.

LIVI
-60% cost per conversion
Logo LIVI

Diversify your marketing mix for performance, thanks to Snapchat

LIVI, a medical teleconsultation solution, aims to offer, through its application, simpler and more convenient access to care in France. Wanting to strengthen their social media acquisition strategy, they called on So'Ads to support them in the development of their marketing mix via Snapchat.

Leverage particularly ROIste, the addition of Snapchat to LIVI's Social Media strategy, has enabled So'Ads to respond to their problem of visibility and acquisition of new qualified users, while generating costs per conversion 60% cheaper than the average of other levers.

Data - audiences

Just Eat
172% orders via the App
-46% cost per order via the App
Logo Just Eat

Just Eat France accelerates acquisition of new App users via Google Ads

The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on its users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.

With a slightly weaker but highly qualified spread - because responding to a specific query - Apple Search Ads allowed them to offer the app to visitors to the app store using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed the postorie to understand the behavior of users and to adapt the strategies of each lever for an optimal digital mix.

Amazon Ads

Weber
-11% sur the ACOS
200% ds turnover
Logo Weber

A successful international accompaniment for Weber!

Weber, a major barbecue brand known and recognized internationally, has enlisted the services of the Amazon Ads division of Ad's up Consulting to implement a real multi-country strategy with two well-defined objectives: to increase revenue by retaining the existing ACOS. Very quickly, the team dedicated to Weber was able to restructure the existing, with a view to remediation of the account, in order to start on a good basis and to put in place the necessary formats to secure the brand, develop the voice shares as well as the response to prospects with an intention of conversion.

In a few weeks, thanks to the best practices put in place quickly and hand-in-hand support between the consultant and the Weber entity, the objectives were met or exceeded, with an ACOS lower by 11 percentage points and an increase of almost 200% du turnover on the American marketplace, since the resumption of the campaigns.

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EMP
+ 155% turnover
-10.50% COS
Logo EMP

A powerful strategy for EMP on Amazon Ads

EMP, Europe's number one e-commerce site for music merchandising (Rock and Metal), Pop Culture (Film, Gaming and TV Series) has called on Ad's up experts to implement a performance strategy on the Amazon Ads platform. They wanted to achieve several objectives through these new campaigns: increased sales, sales, but also be able to offer their entire product catalog.

By including Amazon Ads in their SEA strategy, EMP has benefited from better coverage of all their product themes by spending less, notably through the introduction of the implementation of the least relevant keyword exclusion rules. In terms of numbers, the results are excellent as Ad's up's expertise on their Amazon Ads campaigns enabled them to generate 830% de sales and an increase of 155% de sales.

BlancCerise
12.62% of ACOS obtained, for a target set at 20%
Logo BlancCerise

Diversify your levers via the marketplace

Blanc Cerise is a linen brand combining trend, know-how and originality for timeless products of high quality. A DNA of elegance and refinement that have successfully dictated their collections since 2011. Eager to vary its digital acquisition levers, the brand has chosen to complete its SEA device by launching on Amazon Ads.

Already backed by Ad's up in optimizing and managing their SEA campaigns, Blanc Cerise trusted the agency's Amazon experts to be supported in their Marketplace strategy. With the goal of an ACOS (Advertising Cost of Sale) not exceeding 20%, our agency Amazon Ads has orchestrated Sponsored Products campaigns that allowed Blanc Cerise to obtain an ACOS of 12.62% for 113 orders placed. Building on the success of their first campaigns, the brand now aims to expand the number of references on the platform.

Cosmeyer
+ 100% turnover
+ 100% sales
Logo Cosmeyer

A ROI on the rise for Cosmeyer!

Cosmeyer, a specialist in the online sale of hair products (shampoo, smoothing, etc.), has called on Ad's up to support them in the creation, management and optimization of their Amazon Ads strategy with a dual objective of increasing sales and developing their turnover through leverage. Specialists in ROIistes strategies, Ad's up experts first set up automatic campaigns on each brand and product type to detect the most powerful keywords. The strategy resulting from this first phase has enabled Cosmeyer to make a difference by promoting the locations produced directly in the search results of the Marketplace, where clicks often come from intentional users and benefit from a very good conversion rate.

Our Amazon Ads agency has also done rigorous work on the detail of their product listings (titles, descriptions, attractive visuals) to ensure the visibility and relevance of the brand in the face of increased competition from its sector. Today, Cosmeyer's Amazon Ads campaigns allow them to get a ROI of 16, compared to a ROI instead of 10 on their Google Ads campaigns, as well as 100% de CA.

Committed to their side