Get state-of-the-art data and audience management
Develop a personalized communication strategy based on your audiences!
The "Full Funnel" strategy
Good audiences on the right acquisition channels with the right creative formats
Lifetime value is the key to a successful audience strategy.
When was the last purchase?
How many purchases have been made?
How much do they spend on average?
Acquiring customers is an expensive process, so keeping them engaged long-term is essential. Ad's up helps you structure your audience pools in a meaningful way to support your prospects and customers beyond conversion, by customizing your acquisition/loyalty strategy.
We segment your audience based on when the last purchase was made, recurrence, and average basket amount. This meticulous division means you can offer them personalized, appropriate messages for better retention.
Ad's up leverages your audience pools in total synergy across all acquisition platforms used.
The silo mentality is a thing of the past. We communicate with your audiences acquired on any platform with all of your acquisition channels. The audience obtained via Facebook Ads can be reused on Google Ads, and vice versa. This synergy is also available on Programmatic Display, as well as on the Search.
With Campaign Manager and Analytics 360, we're bringing all your data together to enable you to effectively address your prospects and customers cost effectively.
Ad's up uses the Campaign Manager (formerly Doubleclick Campaign Manager) ad server to manage your media plans, download your creations (banners, videos, etc.), and schedule the rules for running your ads. Campaign Manager is integrated into the Google Marketing Platform and therefore works in synergy with Search Ads 360 and Display - Video 360.
Using Analytics 360, we analyze the entire advertising value chain, to understand who your visitors, prospects and customers are, how they behave, and measure key actions for your business growth.
Just Eat France accelerates acquisition of new App users via Google Ads
The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.
With a slightly weaker but highly qualified spread - which responds to a specific query - Apple Search Ads allowed them to offer the app to app store visitors using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed them to understand the user-behaviour after the event and to adapt the strategies of each lever for an optimal digital mix.