Ad’s up expertise, search, SEA, AdWords

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    The top market experts for Google Ads

    Optimize your search engine presence to maximize your performance

    Since 2012, Ad's up has been supporting multiple types of advertisers - from startups to larger companies - to optimize their Google Ads and Bing Ads campaigns. Our 100% certified Google consultants, start by analysing the competition and dynamics of SEM (Search Engine Marketing) in your industry. They'll also study the structure of your website and its taxonomy which is essential for implementing appropriate strategies for your needs, products and services.

    • Image icône B2B

      Lead generation

      Ad's up helps you generate qualified leads, in all types of sectors: banking, insurance, quote requests, registrations, etc.
      Our expertise in generating leads goes beyond your site: we measure how many leads generated on your site turn into real offline customers. This allows us to channel investments to campaigns that really generate business. Together, we calculate the average value of a lead to determine the best acquisition cost (CAC).

    • Image icône E-Commercant


      Our knowledge and experience in the retail sector means we can offer the support you need to meet your growth objectives.
      Ad's up optimization is focused on increasing your turnover by monitoring the return on investment (ROI), your margin per product and sales volume. We correlate your volume and ROI goals in real time, in line with the seasonality of your business, to achieve the best possible ratio together. Whether you're a pure-player or a brick-mortar setup, we put in place the necessary mechanisms to track your off-line performance, such as store visits for in-store sales tracking.

    • Image icône Leads


      Ad's up has a consulting division entirely dedicated to B2B issues.
      Reasoned buying, finalizing the sales process by phone or face-to-face, scoring leads, long buying cycles, higher cost per click, hard-to-reach audiences... Good practices are no longer enough to meet the needs of B2B companies, you need a SEA B2B agency with solid expertise to help you build a strategy adapted to your specific issues.

    Management and optimization

    Harness the full power of Google Ads

    With Google Tag Manager, Ad's up offers help with installing Google Analytics and your conversion tracking tags such as the Global Tag Google Ads, or the Floodlight tag.
    Whatever your setup, we select indicators relevant to your business. The success of a campaign depends heavily on the ability to measure and interpret results. The time spent on analysis and optimization is therefore fundamental. Your team will be dedicated to your project and you will have a single contact who will send you a monthly, weekly or daily report according to the frequency agreed together. These reports are customized for you and include an analysis of the actions taken so that you can assess the impact of your advertising investments. With Data Studio dashboards, you can access your campaign results in real time via a dedicated interface. Trust the Google Tag Manager experts!

    Automation and tools

    Advanced campaign management with dedicated tools

    Ad's up goes beyond simply running your campaigns through the Google Ads interface. We harness the power of Search Ads 360 (designed by Google), internal scripts and third-party tools to take your campaigns to the next level in terms of expertise and management.

    Image Search Ads 360
    • Image check Exclusive bidding strategies

      Incorporating exclusive bidding strategies, natively absent from Google Ads, Search Ads 360 allows you to bid based on your device, margin per product and also double constraints (CPA - ROI). With the power of Adaptive features (Shopping, Geo and RLSA), Ad's up seamlessly adjusts your product groups, geographic areas and audience lists based on performance in real-time.

    • Image check Dynamic real-time campaigns

      With Search Ads 360 we manage your Google Ads campaigns in real time, alongside your product catalog: automatic shutdown of ad groups based on inventory, dynamic creation of keywords for new products, automatic pricing update in ads, etc. Changes are made based on your performance and the history of these adjustments remains searchable and transparent.

    • Image check Scripts

      Our consultants are also scripts experts. We systematically set up scripts on all your campaigns to ensure your account health. For example, we use a 404 page verification script to avoid showing ads on pages on your site that have an error or if a product is no longer in stock. This saves you from spending your budget unnecessarily.


    Competitive market intelligence

    If you work in e-commerce, you know the importance of keeping prices competitive to maintain your processing rate. The challenge is more complex if your catalogue has several thousand products. We use a competitive intelligence tool to adjust the bid amount to reflect your competitors or distributors price changes. With this visibility, you can make real-time adjustments.

    Our Tools

    Synching TV/Radio with SEA

    TV/RADIO-SEA syncing involves triggering an action on Google Ads campaigns when broadcasting a TV or radio spot. With real-time analysis of all previously defined ad channels (yours or your competitors'), the tool syncs with the Google Ads API. With scripts, we can then create all possible scenarios: turn campaigns on/off, increase bids, customize ads ("Seen on TV," dedicated offer, etc.)

    Our Tools

    Case studies

    + 15% turnover
    Logo The Kooples

    The Kooples conquers internationally!

    Strongly established in the French fashion landscape, The Kooples, famous brand "chic, rock and offbeat" of the Elicha brothers, seduces since its creation in 2008. Accompanied by Ad's up since 2017 in its Search Marketing strategy in France, the brand orchestrates the pursuit of its development by launching the challenge of conquering the international market. At the beginning of 2018, The Kooples chose to renew its confidence in Ad's up's expertise to support it in the creation and implementation of a SEA 100% sur-made strategy dedicated to the specificities of the US market.

    To help them develop their image across the Atlantic and quickly gain new market share, our Google Ads agency has built on the proven strength of the Google Shopping platform and the Google Marketing Platform to meet the brand's expectations. With the implementation of a strong branding strategy to develop the visibility and premium ethos of The Kooples in the US market, they have succeeded in increasing their conversion volume via highly qualified traffic.

    + 35% visibility
    + 20% sales
    Logo BlancCerise

    Cap Search Ads 360!

    Rakuten (formerly PriceMinister), a shopping and sales platform, is one of the e-commerce giants with a marketplace that attracts millions of visitors every day. A true challenger in an ultra-competitive market, Rakuten wanted to stand out by reviewing its entire search marketing strategy, for successful campaigns focused on increasing its traffic and revenue. The marketplace requested Ad's up's expertise, as the first independent agency to obtain the agency Search Ads 360 accreditation nationally, and a certified Agency Google Marketing Platform Partner.

    The rollout of Search Ads 360 completely transformed the brand's vision of its business, projecting new perspectives. The strategy put in place allowed them to cover their entire catalogue to communicate in real time on a large volume of products, evolving daily. Once campaigns were rolled out across all semantic products and fields, Ad's up's expertise helped maximize campaign returns, including through Search Ads 360 auction strategies. A successful collaboration with a 35% increase in Rakuten's visibility, generating 20% more sales.