Strategy Intelligent management of paid search campaigns

Boost your Google Ads performance by combining Google's AI with Ad's up Consulting's proprietary algorithms.

We have developed a set of solutions that meet the new challenges of Paid Search and in particular, the new generation of campaigns like Performance Max.

Our approach embeds tools designed and developed by Ad's up consulting to implement tailor-made SEA strategies in all sectors of activity. In order to improve your performance, we have developed a new way of managing campaigns, relying on data for intelligent and automated business optimizations.

DISCOVER OUR DATA SOLUTIONS FOR SEA

A UNIQUE APPROACH TO LEAD GENERATION & RETAIL

We support you on the implementation of tailor-made SEA strategies both on lead generation issues and on retail activities.

SEA SONAR

Understanding of the business model & benchmark of the acquisition strategy of competitors

Audit of Google Ads / Bing Ads tracking in place and enrichment (new conversion actions, micro-conversions, correction, etc.)

Implementation of our intelligent Audience Selector tool for the automatic update of the most efficient audiences.

Customer journey analysis and UX recommendations & Conversion rate optimization

> Learn more about our expertise

FEED360: RETAIL SPECIAL

Creation and integrations of the product feed via our partner Channable.

Intelligent and automatic optimization of the flow thanks to our algorithms and rules: scanning, monitoring, enrichment, segmentation, exclusions, integration, etc.

Product Scoring tool combining your business data (margin, stock, seasonality, ...) with your performance data. This scoring is used to restructure your Shopping and Pmax campaigns.

Price monitoring tool to save money on your least competitive products with data-driven Shopping strategies adapted in real time.

Improve your customers' shopping experience with landing pages optimized for ultra-fast navigation, an optimal conversion rate and a declining bounce rate favoring cross-sell.

> Learn more about FEED 360

INTEGRATION & RUN

Integration of setup in different platforms (Google Ads, Bing Ads, Facebook Ads, Tag Manager, Optimize, Clarity, etc.)

Analysis of campaign settings

Campaign optimization and fine tuning of SEA SONAR and FEED360 parameters

Detailed and multi-channel performance dashboard accessible in real time.

> See our Data Studio dashboards

More than 400 clients have entrusted us with their Paid Search strategies since 2012 and show an average growth of 30%

Data at the heart of the Paid Search strategy

From the activation of data to the creation of assets by our SEER studio, we offer a global vision of SEA issues, 100% orientée performance.

OUR DATA APPROACH

Automation
Data only has value if it is exploited. Get the most out of your existing data. Our solutions are focused on "added value".

Automation
Our algorithms are automated end-to-end, allowing a gain in productivity and responsiveness, while creating a performance uplift on Search and Performance Max campaigns.

Business Intelligence
Keep an eye on your market, exploit its data (seasonality, competition, ...) and re-integrate them into your search engine advertising strategy.

Conversion tracking
More than just reporting, our dashboards are the starting point for optimizing campaigns and understanding account dynamics.

> Discover our Data Consulting expertise

OUR SPECIFIC TOOLS

PMAX SONAR
An advanced analytics solution
Our "sonar" dedicated to Paid Search campaigns and particularly in Performance Max format allows a very complete analysis upstream in order to make the most of sectoral data, your audiences but also the customer journeys and the UX of your web pages.

FEED 360
A unique tool dedicated to retail
Our SEA developers and consultants have designed an all-in-one solution to create, optimize, activate and analyze the performance of your product catalog.

> Learn more about our expertise

OUR CREATIVE STUDIO

The Data Creation Mix
Our creative scientists rely on an in-depth analysis of your history and that of your competitors to produce the creatives best suited to your challenges.

Creating
SEER supports you in the implementation of Performance Max Performance Max campaigns and retargeting campaigns by providing unique and varied assets. Our methodology is based on an iterative principle and exchange, our artistic directors are force of proposal and will propose multiple concepts.

> Get your SEO audit

From UX auditing, to intelligent flow optimization, conversion tracking and audience selection, our tools allow a global approach to the management of Paid Search campaigns and particularly the new Performance Max format.

SEA SONAR A complete and detailed analysis solution to optimize campaigns

Features

Study of your market
Our algorithms allow us to provide you with valuable insights to situate you in relation to trends in your market. The analysis of the impact of variations on your business makes it possible to react better to the dynamics.

Attribution and user journey
Assign a value to each important action on your site. Value bidding makes it possible to feed the AI with more signals, allowing to know the user journeys and convert more.

Analysis of your Landing Pages
Our LP'lyser module scans your landing pages and those of your competitors by analyzing the semantic fields, structure and potential reach.

Audience creation
Create audience signals automatically, based on GA and/or CRM data. Use clustering to refine your results and automate integration on Google Ads

REQUEST YOUR SEO AUDIT > Learn more about our Data Consulting expertise

FEED 360 An all-in-one retail solution for next-generation digital activation

Features

Flow optimization
Thanks to our Feed Manager, we take care of the setup of your product feeds, their optimization and their management for the different media channels. Monitoring allows you to be alerted in the event of a problem.

Product Scoring & Zombies
By connecting to your product data (stock, margin, etc.), as well as market data (best seller, popularity, etc.), we identify the best opportunities in your inventory. Then we send those signals back to the campaigns.

Content creation

Dynamic Price Tracking & Pricing
In addition to an ultra-precise price benchmark, our solution allows you to adapt your prices in real time, according to the movements of competing prices.

Product Behavior & Cart Analysis
The analysis of product synergies (cross-sell and up-sell) makes it possible to re-allocate the credit of a sale to the various products consulted during the journey. This vision allows you to improve your assortments, build your packs/lots and dissect the behavior of your customers.

REQUEST YOUR SEO AUDIT > Learn more about our Data Consulting expertise

The smart creatives imagined by our SEER Studio
TAILOR-MADE CREATIVES FOR PERFORMANCE MAX CAMPAIGNS

OUR CREATIVE METHODOLOGY

Creative benchmark
Thanks to an in-depth benchmark of your ads and those of your competitors, we adjust the creatives & wording according to the audiences you want to reach.

Brainstorming - creativity
For each problem we are committed to proposing adapted and creative concepts. Our graphic and motion designers work hand in hand with SEA consultants to provide perfectly calibrated assets.

DISCOVER THE AGENCY

OUR SEA MANAGEMENT OFFER
A "scalable" offer particularly suited to Performance Max campaigns

Services	Starter	Essential	Premium
Setup et structure Performance Max Structuration de vos campagnes Pmax selon vos objectifs business et de nos best practices.
Audit & Setup tracking/conversions Audit du tracking Google Ads / Bing Ads en place et enrichissement (nouvelles actions de conversion, micro-conversions, correction, etc.)
Setup campagnes Search classiques Création additionnelle de campagnes d'annonces textuelles classiques basés sur les mots-clés pour compléter les campagnes Performance max.	Optionnel
Analyse et recommandations UX	Optionnel
Dashboard & reporting mensuel Demander l'accès gratuit à notre template de dashboard SEA en cliquant ici.
Audience Selector Cet outil a été conçu pour créer et mettre à jour automatiquement vos meilleures audiences, en se basant sur leurs centres d'intérêt et comportement d'achat.
Product Scoring
Consulting SEA & Data Suivi des campagnes par des consultants dédiés à votre compte (SEA, Data, Créa, UX...).
Gestion & optimisation de flux produits Création, monitoring, optimisation continue et intégration du flux produits dans votre Merchant Center
Enhanced Product Scoring Une personnalisation plus poussée du product scoring via des modélisations business plus spécifique (ex : new client acquisition ; calcul LTV produit ; synergies cross-sell upsell ; etc.)
Monitorize -Benchmark & Dynamic Pricing Outil de veille tarifaire permettant de faire des économies sur vos produits les moins compétitifs avec des stratégies Shopping data-driven adaptées en temps réel.			Optionnel
Creatives Pack	Optionnel	Optionnel	Optionnel
	À partir de 500 €	1000 € / mois Engagement sur 4 mois	Sur devis

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Personalized follow-up
Our reporting tools

Dashboarding et DataViz

Nos clients disposent des dashboards les plus complets du marché : au-delà d’un outil de reporting, le dashboard Ad’s up est un réel outil de compréhension et d’analyse en profondeur des performances des campagnes média et offline.

Performance des campagnes, détails des performances de produits, audiences, Créa, tendances du marché par catégorie, analyse des termes de recherche / produits en progression/régression, projections et prédictions, etc. Retrouvez la réponse à toutes vos questions dans un seul endroit.

Nous utilisons les meilleurs connecteurs du marché afin de rassembler et combiner vos données sur Data Studio. D’autres outils de DataViz peuvent être utilisés en fonction des besoins (Tableau, Power BI, Looker).

Our reporting tools

Want to know more about the new Performance Max campaigns?

We have written a complete guide to better understand these new generation campaigns.

DOWNLOAD OUR GUIDE