Amazon Ads, soyez accompagnés par les experts SEA Ad's up


Boost sales and revenue with Amazon Ads

Learn about the expertise of Ad's up Search Marketing Engineers, certified Amazon Sponsored Ads, in managing, optimizing and performing your Amazon Ads advertising campaigns.

68% French users start with Amazon when they search for new products

Why communicate on Amazon Ads?

The number one e-commerce site in France, Amazon is making a lasting difference to the way we buy on the Internet. More and more consumers are now starting their search phase of finding information produced directly on Amazon, rather than on Google. With ever-increasing mobile and desktop traffic, the search engine's multi-device presence makes it unavoidable.

Why choose Amazon Sponsored Ads certified experts?

An Amazon Ads agency that can benefit from the e-commerce expertise of our teams, Ad's up fully manages the performance and success of your Amazon Ads advertising campaigns for you. With its many ad formats and intuitive interface, Ad's up saves you time and gives you exclusive tools to boost your ranking on Amazon.

Consulting and global support

Benefly high-end support for your Amazon Ads acquisition strategy

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    Give an expertise proven by our years of experience in the digital ecosystem

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    Improve your performance with our tested and approved recommendations

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    Benefiez of a full-stack action plan that responds to your business problems

Our Amazon Ads experts will be able to accompany you in your media mix to optimize the existing and take it to the next level on the world's leading marketplace.

Our Amazon Ads agency performs an analysis of your semantic field through our specialized tools, to capitalize on relevant keywords and record the largest volumes of research, to position your brand in the best way in an organic growth perspective.

Our personalized support includes strategic advice on business opportunities for your business. Indeed, our Amazon Ads consultants will advise you best on the positioning of a research dances on your vertical. new benchmark, as well as on launching new products for your brand based on search trends on your vertical.

More than 350 Million Active Accounts Worldwide

Managing and optimizing Amazon Ad Console campaigns (ex-AMS)

Boost sales and revenue with our Amazon Ads experts

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Amazon Sponsored Products

An Amazon Ads agency that can benefit from the e-commerce expertise of our teams, Ad's up fully manages the performance and success of your Amazon Ads advertising campaigns for you. With its many ad formats and intuitive interface, Ad's up saves you time and gives you exclusive tools to boost your ranking on Amazon.

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Amazon Sponsored Brands

Sponsored Brands is the hybrid format between branding and performance. Indeed, with maximum visibility (format present at the top of search results), it is necessary for a trademark registered with Amazon to capitalize on this versatile format to reach your prospects.

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Amazon Sponsored Display

A visibility-oriented format with audience, category and product targeting. The Sponsored Display format allows you to increase the presence of one of your products across the Amazon platform, in the locations dedicated to the format. Our Amazon Ads consultants highly recommend this format during a product launch or to push a top product.

Amazon Store

A true ambassador for your brand, your Amazon Store is necessary for your visibility and for an impeccable brand image. Our Amazon Ads experts take care of the integration of this mini-site directly on the platform, charted in your colors and 100% customizable. The Amazon Store allows you to significantly improve your brand equity over the long term, to better celebrate your customers and prospects.

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Nearly 50% of French consumers prefer Amazon for their purchases

Managing and optimizingAmazon DSP campaigns (ex-AAP)

Boost your reputation and brand image with our Amazon Ads experts

With several very attractive formats, both on the marketplace and on its partner sites, the Amazon DSP lever will allow you to communicate qualitatively (with A CPM billing) thanks to these formats:

Desktop & Mobile Interstitial Display Ads
Mobile Interstitial Display Ads
Mobile Banner Ads
Web Display Ads

Targeting specific audiences

The Amazon DSP platform has a volume of data that allows advertisers to use highly qualitative audiences, with extremely high segmentation possible. Our Amazon Ads experts will advise you in your choice of afn segments to reach your core target and be able to perform on a related lever.

Significant AC/DSP synergy

Since the DSP platform is the only one that allows for a real audience strategy to be implemented through targeting beyond the Amazon marketplace, it is necessary to pair it with an existing Ad Console strategy to increase the audience base. It should be noted that Amazon DSP is aimed at advertisers who are used to branding-oriented marketing campaigns, with specific KPIs and different from those of performance-oriented marketing campaigns.

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Case studies

-11% sur the ACOS
200% ds turnover
Logo Weber

A successful international accompaniment for Weber!

Weber, a major barbecue brand known and recognized internationally, has enlisted the services of the Amazon Ads division of Ad's up Consulting to implement a real multi-country strategy with two well-defined objectives: to increase revenue by retaining the existing ACOS. Very quickly, the team dedicated to Weber was able to restructure the existing, with a view to remediation of the account, in order to start on a good basis and to put in place the necessary formats to secure the brand, develop the voice shares as well as the response to prospects with an intention of conversion.

In a few weeks, thanks to the best practices put in place quickly and hand-in-hand support between the consultant and the Weber entity, the objectives were met or exceeded, with an ACOS lower by 11 percentage points and an increase of almost 200% du turnover on the American marketplace, since the resumption of the campaigns.

+ 155% turnover
-10.50% COS
Logo EMP

A powerful strategy for EMP on Amazon Ads

EMP, Europe's number one e-commerce site for music merchandising (Rock and Metal), Pop Culture (Film, Gaming and TV Series) has called on Ad's up experts to implement a performance strategy on the Amazon Ads platform. They wanted to achieve several objectives through these new campaigns: increased sales, sales, but also be able to offer their entire product catalog.

By including Amazon Ads in their SEA strategy, EMP has benefited from better coverage of all their product themes by spending less, notably through the introduction of the implementation of the least relevant keyword exclusion rules. In terms of numbers, the results are excellent as Ad's up's expertise on their Amazon Ads campaigns enabled them to generate 830% de sales and an increase of 155% de sales.

12.62% of ACOS obtained, for a target set at 20%
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Diversify your levers via the marketplace

Blanc Cerise is a linen brand combining trend, know-how and originality for timeless products of high quality. A DNA of elegance and refinement that have successfully dictated their collections since 2011. Eager to vary its digital acquisition levers, the brand has chosen to complete its SEA device by launching on Amazon Ads.

Already backed by Ad's up in optimizing and managing their SEA campaigns, Blanc Cerise trusted the agency's Amazon experts to be supported in their Marketplace strategy. With the goal of an ACOS (Advertising Cost of Sale) not exceeding 20%, our agency Amazon Ads has orchestrated Sponsored Products campaigns that allowed Blanc Cerise to obtain an ACOS of 12.62% for 113 orders placed. Building on the success of their first campaigns, the brand now aims to expand the number of references on the platform.

+ 100% turnover
+ 100% sales
Logo Cosmeyer

A ROI on the rise for Cosmeyer!

Cosmeyer, a specialist in the online sale of hair products (shampoo, smoothing, etc.), has called on Ad's up to support them in the creation, management and optimization of their Amazon Ads strategy with a dual objective of increasing sales and developing their turnover through leverage. Specialists in ROIistes strategies, Ad's up experts first set up automatic campaigns on each brand and product type to detect the most powerful keywords. The strategy resulting from this first phase has enabled Cosmeyer to make a difference by promoting the locations produced directly in the search results of the Marketplace, where clicks often come from intentional users and benefit from a very good conversion rate.

Our Amazon Ads agency has also done rigorous work on the detail of their product listings (titles, descriptions, attractive visuals) to ensure the visibility and relevance of the brand in the face of increased competition from its sector. Today, Cosmeyer's Amazon Ads campaigns allow them to get a ROI of 16, compared to a ROI instead of 10 on their Google Ads campaigns, as well as 100% de CA.