DoubleClick Search is a management and automation platform which lets you manage certain pay-per-click campaigns more effectively on several search engines and multimedia channels worldwide. It also means you can manage bids often (CPC) and in real time.
LISTENING TO BETTER KNOW AND UNDERSTAND YOU
The Ad's up method optimises the use of available human and technological resources.
A human touch at the heart of the relationship
We maximise your campaigns' effectiveness by combining your market knowledge with our expertise. We need to understand how you work, your competitive advantages, any weak points you may have and meet the key people in your business so we can interact with the right decision makers and, together, create the best SEA strategy. Discussion is essential: nobody knows your clients better than you do!
Innovate and stay ahead of your competition
Google is always coming up with new ideas and offering advertisers new solutions: innovative formats, extended targeting, new mediums, etc. Our competitive intelligence and our teams' ongoing training are essential in helping you stay ahead of your competition and benefit from the novelty of new launches.
SECTOR AND COMPETITOR ANALYSIS
SETTING UP AN ADWORDS OR BING ADS ACCOUNT
There is no one way to improve an account's performance. Strategy, space purchasing budget, optimisation techniques and methods used differ by client according to business sector, competitive position and the advertiser's goals.
Structuring your account, segmenting your campaigns and optimising your Quality Score (QS): each product category should be represented in specific campaigns so that relevant ads are shown and your key word Quality Score (QS) is optimised. Quality Score is too often neglected or thought of as inevitable. However, it is one of the main criteria with which a Google AdWords advertiser should be working.
Creating universal campaigns
Deciding on semantics and integrating keywords
Ad's up works with you to establish your company's exact scope before developing the widest and most effective semantic field possible for your business. Correspondence types to use are decided according to your strategy and budget.
Setting up ad groups and extensions
To evaluate how effective your campaigns are, the Ad's up team work with you to determine the key indicators to track. These indicators vary according to your aims: Traffic volume, ROI (Return On Investment), ROAS (Return On Ad Spend), CPA (Cost per Acquisition), CPL (Cost per Lead), CPC (Cost per Click) or CPV (Cost per View).
Search term analysis
We can improve our clients' campaign ROI by being meticulous and trying a number of approaches. Increasing campaign activity allows us to reach financial goals.
Optimising keywords and QS
Optimizing ads and extensions
for different audiences (rlsa)
Developing the long tail
time zone and device
Ad's up uses several Bid Management solutions. They let us decide on the exact best bid for each key word in real time to optimise the ROI for Google AdWords campaigns.
Ad's up guides you though setting Google Analytics objectives and selects the relevant indicators to import into AdWords for your business sector to help you make strategic decisions. 55% of people who walk into a shop leave having bought something. Online, the conversion rate is just 2.4% on average. So, the success of a campaign depends on an ability to measure and interpret the results. Devoting time to analysis and optimisation is therefore essential.
Dynamic retargeting, RLSA, Google shopping, Display network, Customer match, Dynamic search ads
The Display Network, remarketing (Display, Dynamic, List for Search Ads & Similar Users), SHOPPING & DSA (Dynamic Search Ads) campaigns, extensions, etc. are all tools which can be used to optimise ROI.OUR EXPERTISE