Tools - Ad's up


The Ad's up method optimises the use of available human and technological resources.

Méthode Humain

A human touch at the heart of the relationship

We maximise your campaigns' effectiveness by combining your market knowledge with our expertise. We need to understand how you work, your competitive advantages, any weak points you may have and meet the key people in your business so we can interact with the right decision makers and, together, create the best SEA strategy. Discussion is essential: nobody knows your clients better than you do!

Méthode Outils

A consultant trained in the best performing tools on the market

To call on the ultra-specialized digital marketing agency Ad's up is to give yourself all the means to see its advertising campaigns perform. Every day, our Expert Consultants are there to advise you and make the best strategic decisions to achieve your goals. With Ad's up, you can be sure that you have a consultant trained in the best tools on the market to support and boost your e-marketing campaigns:

Méthode Avancée

Innovate and stay ahead of your competition

Google is always coming up with new ideas and offering advertisers new solutions: innovative formats, extended targeting, new mediums, etc. Our competitive intelligence and our teams' ongoing training are essential in helping you stay ahead of your competition and benefit from the novelty of new launches.

Our steering solutions

Advanced tools to support our expertise


Campaign Manager

Ad's up uses the Campaign Manager (formerly Doubleclick Campaign Manager) ad server to manage your media plans, download your creations (banners, videos, etc.), and schedule the rules for running your ads. Campaign Manager is integrated into the Google Marketing Platform and therefore works in synergy with Search Ads 360 and Display - Video 360.


Search Ads 360

Ad's up uses Search Ads 360 (formerly DoubleClick Search) to accelerate the management of large-scale search campaigns on Google Ads, Bing Ads, Yahoo, and even Baidu. Ad's up dynamically drives your bids and campaigns in real time, and generates performance reports for you.


Display & video360

Ad's up uses the DSP Display - Video 360 (formerly DoubleClick Bid Manager) in-house, to allow you to purchase display slots on all Ad-Exchanges on the market, at CPM and in real time (RTB). We target specific audiences for you, related to your activity, to broadcast in all available formats: Banner, Native, App, Audio, Video.



Feedonomics is a powerful, intuitive solution for managing and optimising product feeds. Specially designed to manage a large number of references, the Feedonomics tool provides perfectly structured, high-quality feeds. Ad's up can use the tool to further increase your product visibility and boost your e-commerce performance.

Our reporting tools

  • Datastudio
    Google Data Studio is the data analysis cloud platform for modern organisations with external data sources. It offers clearer, more intelligent and more effective dynamic reports.
  • reportGarden
    ReportGarden is a multiplatform interface for reporting and monitoring dynamically linked to all Ad's up accounts.
  • supermetrics
    Supermetrics is a connector that brings together all of your Datas google, Facebook, Analytics, etc. within the same platform (Data Studio, Google Sheets, etc.).

Tracking and analytics solutions


Analytics 360

Through Analytics 360, we analyze the entire advertising value chain, to understand who your visitors, prospect and customers are, how they behave, and measure key actions for your business growth.



Attribution measures and weights the impact of all your acquisition channels (free and paid) in the transformation of your prospects. We deduce the tracked conversions to get as close as possible to the data reassembled in your CRM and identify the actual contribution of each channel.


Tag manager

Tag Manager 360 unifies the installation and maintenance of pixels and conversion tracking tags for all platforms within a single interface.

Floodlight to unify the analysis of your conversions

Ad's up builds on the proven robustness of the Google ecosystem and Floodlight tracking to track and unify data search and display.

Floodlight Floodlight