The Google Display Network is the largest marketing network in the world. It reaches 90% of web users worldwide across 100 countries and 20 languages. This represents more than 4.3 billion page views a day. It also offers a wide range of formats: text ads, static or animated banners, videos, Hover to Play, Lightbox, Dynamic Display Ads, etc.
Seven types of targeting mean different aims can be reached:
- Contextual - qualified traffic
- Topic - renown
- Interest - renown
- Selective display - ROI
- In-market Segment - ROI
- Affinity Segments - branding & ROI
- Custom Affinity Audiences - branding & ROI
When Search and Display are used together there is a 22% increase in global conversion rate.