Display Google Ads, Expertise Ad's up, RTB, programmatique

Media Purchase / Programmatic Display / RTB

Build brand awareness with the Display!

Today, the Display's various purchasing techniques enable you to meet all advertisers' objectives, be it traffic, performance or visibility. We adjust your strategy according to your objectives from a media planning (visibility/notoriety) or audience planning (finer targeting, performance, return on investment).

Purchase media Display

Ad's up supports you in the strategy, implementation and optimization of Display campaigns across all market inventories. Get the flexibility of Responsive Ads, or the power of YouTube, depending on your goals.

Case study

Corsica Ferries
Cost-per-acquisition (CPA) reduction of -20%
56.5% of visitors to the site
Logo Corsica Ferries

Corsica Ferries unifies its acquisition channels with the full stack GMP

In 2018, Corsica Ferries decides to call on Ad's up to rethink the entire digital strategy of the shipping company, with the aim of increasing its notoriety but also and above all to be able to understand the ROI of their investments. The deployment of Display and Video 360 has completely transformed the brand's vision of its business, enabling it to reach consumers on a large scale and generate new customers. The challenge for Corsica Ferries was therefore to perform thanks to a mix of visibility (notoriety) and profitability (ROI) in order to maintain its leading position in France and gain market share in other territories.

Thanks to a very thorough work of allocating their investments through the integration of the Google Marketing Platform and more specifically Google Analytics 360, Search Ads 360 and Display and Video 360, the brand has seen its results soar, with 56.5% of visitors to the site.

43% download of the white paper
35% download of the Cozy Touch app then over the medium term
Logo Atlantic

Unsealed connectivity for Atlantic

As the leader in thermal comfort in France, Atlantic has been established in the heating and water heater market where it has been offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile application allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their application and its ease of use with its customers via a white paper in order to show their buyers how to remotely control their products from the app or consult their detailed consumer reports.

The agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for developing the number of downloads of their white paper, through the piloting of a programmatic campaign using data third party (3P). Ad's up has orchestrated Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads are distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique individuals affected and 81.2% of views on its White Paper. Building on this successful experience, the brand, which is currently working on a new media plan, has already planned to include the lever of programmatics in its future acquisition strategy.

50% of sales
30% advertising memorization

Vuarnet, the revival of a cult brand

A blend of luxury and authenticity made in France, Vuarnet has been eye-watering since 1957. After being at the height of its fame in the 90s, the famous eyewear brand has been able to bounce back and anchor its communication in the age of time, relying on a digital strategy in tune with its ambassadors of the first hour. With a strong presence in its historical markets in Europe and the US, Vuarnet succeeded in the challenge of increasing its audience by relying on the power of YouTube, via quality content and innovative formats for a strategy combining both branding and performance.

In particular, the platform enables them to meet their goals of notoriety, commitment and conversion. A successful seduction operation 3.0 for Lionel Giraud, CEO of Vuarnet:

"We are aiming for an average annual growth of 50% with sales expected to reach 15 million euros this year"

Just Eat
172% orders via the App
-46% cost per order via the App
Logo Just Eat

Just Eat France accelerates acquisition of new App users via Google Ads

The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on its users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.

With a slightly weaker but highly qualified spread - because responding to a specific query - Apple Search Ads allowed them to offer the app to visitors to the app store using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed the postorie to understand the behavior of users and to adapt the strategies of each lever for an optimal digital mix.