Unsealed connectivity for Atlantic
As the leader in thermal comfort in France, Atlantic has been established in the heating and water heater market where it has been offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile application allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their application and its ease of use with its customers via a white paper in order to show their buyers how to remotely control their products from the app or consult their detailed consumer reports.
The agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for developing the number of downloads of their white paper, through the piloting of a programmatic campaign using data third party (3P). Ad's up has orchestrated Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads are distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique individuals affected and 81.2% of views on its White Paper. Building on this successful experience, the brand, which is currently working on a new media plan, has already planned to include the lever of programmatics in its future acquisition strategy.