Today, the Display's various purchasing techniques enable you to meet all advertisers' objectives, be it traffic, performance or visibility. We adjust your strategy according to your objectives from a media planning (visibility/notoriety) or audience planning (finer targeting, performance, return on investment).
Ad's up supports you in the strategy, implementation and optimization of Display campaigns across all market inventories. Get the flexibility of Responsive Ads, or the power of YouTube, depending on your goals.
Ad's up accompanies you in running your Display campaigns on the Google Display NetWork (also known as GDN). NDM campaigns work at the CPC or CPM. They operate from the Google Ads platform in the same locations as your Search campaigns.
Benefits : The GDN is ideal if you want to launch a Display. It does not require minimal investment or a new platform. With responsive ads, a simple image can be enough to get you into Display.
Cons : distribution is only on the GDN inventory, it is not possible to broadcast on other inventories.
Ad's up features Google's DSP "Display - Video 360". Thanks to DV 360, we support you in the purchase of Display sites at auction on the entire (RTB) inventory of the web, thanks to the programmatics.
Benefits : Access to all Display locations available on the web. It is possible to use data third party (3P).
Cons : platform different from Google Ads, and minimum envelope needed to get conclusive results.
Ad's up supports you in the strategy and optimization of your YouTube Ads campaigns, via Google Ads or DV 360.
Mobile applications are essential in a relevant digital strategy and allow you to retain your prospects and customers, while maximizing your performance: the conversion rate within the applications is generally much higher than on the website or website-app equivalent.
Ad's up offers you full support on promoting apps on the Display network, whether within Google Ads on the Google Display Network,in programmatics, or with Apple Search Ads.
In 2018, Corsica Ferries decides to call on Ad's up to rethink the entire digital strategy of the shipping company, with the aim of increasing its notoriety but also and above all to be able to understand the ROI of their investments. The deployment of Display and Video 360 has completely transformed the brand's vision of its business, enabling it to reach consumers on a large scale and generate new customers. The challenge for Corsica Ferries was therefore to perform thanks to a mix of visibility (notoriety) and profitability (ROI) in order to maintain its leading position in France and gain market share in other territories.
Thanks to a very thorough work of allocating their investments through the integration of the Google Marketing Platform and more specifically Google Analytics 360, Search Ads 360 and Display and Video 360, the brand has seen its results soar, with 56.5% of visitors to the site.
As the leader in thermal comfort in France, Atlantic has been established in the heating and water heater market where it has been offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile application allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their application and its ease of use with its customers via a white paper in order to show their buyers how to remotely control their products from the app or consult their detailed consumer reports.
The agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for developing the number of downloads of their white paper, through the piloting of a programmatic campaign using data third party (3P). Ad's up has orchestrated Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads are distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique individuals affected and 81.2% of views on its White Paper. Building on this successful experience, the brand, which is currently working on a new media plan, has already planned to include the lever of programmatics in its future acquisition strategy.
A blend of luxury and authenticity made in France, Vuarnet has been eye-watering since 1957. After being at the height of its fame in the 90s, the famous eyewear brand has been able to bounce back and anchor its communication in the age of time, relying on a digital strategy in tune with its ambassadors of the first hour. With a strong presence in its historical markets in Europe and the US, Vuarnet succeeded in the challenge of increasing its audience by relying on the power of YouTube, via quality content and innovative formats for a strategy combining both branding and performance.
In particular, the platform enables them to meet their goals of notoriety, commitment and conversion. A successful seduction operation 3.0 for Lionel Giraud, CEO of Vuarnet:
"We are aiming for an average annual growth of 50% with sales expected to reach 15 million euros this year"
The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on its users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.
With a slightly weaker but highly qualified spread - because responding to a specific query - Apple Search Ads allowed them to offer the app to visitors to the app store using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed the postorie to understand the behavior of users and to adapt the strategies of each lever for an optimal digital mix.