Youtube advertising
Put branding at the service of your performance with YouTube Ads
With 95% de visibility assured compared to other levers in the video industry, YouTube offers advertisers a leading visibility. A clever mix of sounds, images and storytelling, the platform is an invitation to enter the world of your brand, to develop your notoriety with a receptive audience, to convey your values and your story to better strengthen the user's purchasing decision, and your performance.
18'
Daily listening time
A viewing time equivalent to national channels
more than
44M
monthly web-viewers
An audience comparable to TNT
With 1.5 billion monthly mobile viewers consuming more than 1 hour of video per day, including YouTube Ads in its Search Marketing strategy means that you can achieve better results in terms of visibility and accessibility. Thanks to its community of particularly invested and attentive users, the lever meets many objectives:
Branding
Increase your visibility and grow your community
Branding
Engage and retain your audience with storytelling
Performance
Turn people's interest into sales and conversions
Creative advertising
Gain the attention of your audience and give them the means to act.
Do you want to combine visibility and performance in your YouTube Ads campaigns? Creative advertising responds perfectly to this crucial double challenge in an excellent digital strategy in 2018. By offering hand-stitched content specially designed according to the expectations of your audience, you make sure to capture their attention but also the commitment to your brand, your universe and your products.
To meet the challenge of an ever more volatile, impatient and demanding audience, the creative format on YouTube reverses the classic video-making scheme. Your different types of audiences are at the center of the thinking for the creation of your videos, in order to address them in an impactful, effective and above all efficient way.
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Captivate
Redouble your attention to the
First 5 seconds -
Be yourself!
Work with humor,
make you smile -
Create a story
Differentiate your messages
Call to action, storytelling, visuals, sounds, ... YouTube Ads sets your creativity as the only limit to developing the content you'll offer your audience. Ad's up consultants accompany you on this challenge to enable you to multiply the power of data, combined with the impact of creative video to create a symbiosis leading you to optimal performance.
AD FORMATS
Capturing attention is now the major challenge of a brand
Branding
Masthead
Stream your video to as many people as possible, directly from the YouTube homepage, for 24 hours.
Outstream
Available on mobile and tablet, display your ads on other partner sites and apps to increase your audience and reach more potential customers. Billing to vCPM (Cost per thousand visible impressions.)
TrueView for Reach
Engage without a time limit! This hybrid format, skippable after 5 seconds for the user, allows you to run a classic ad of the duration of your choice, and to be billed to the CPM.
Bumper ads
A short 6-second format to convince and mark the spirits! Maximize the reach of your ads while improving brand awareness. Billing by number of impressions (CPM).
Exemple
Bumper Ads for Shopping
Incorporate a selection of your products directly under the video, to spark engagement across the world of your brand! To be preferred if you want to gain visibility and notoriety.
Commitment and consideration
Trueview ads in stream
Increase your notoriety by enjoying a committed audience. Before accessing its content, the user is exposed to your video, whether or not he can skipper after 5 seconds. Billing cost per view.
Discovery TrueView Ads
Show off your videos on YouTube and on Google Display's partner sites. Get the user's attention when they're actively searching for content. Billing if commitment and click on the ad.
TrueView for Action
Enjoy an optimized format to generate conversions and visits to your site, with customizable and improved calls to action. Opportunity to import your own creative elements (logo, image, ...)
TrueView for Shopping
In addition to your video ad, present a selection of products to generate greater engagement, and encourage people to discover your world.
Audiences
Address an audience ready to listen to you, a attentive audience
YouTube offers you a new dimension of exclusive targeting to address an intentional audience! Based on a meticulous re-grouping carried out by Google, YouTube Ads offers you to reach profiles of committed and qualified users according to their signals of intent emitted on the entire Google suite (e.g. Search, Google Maps, Google Apps, etc.).
Measurement - Piloting:
Optimize success indicators and measure
Optimisation
Based on objectives defined upstream, the management of campaigns is achieved through very specific performance indicators and adapted to the expectations of advertisers. Whether you're looking for visibility, commitment or buying from your audience, continuous measurement and optimization play key roles in achieving your goals.
In order to provide you with responsive and tailor-made support in tracking your YouTube campaigns, our consultants use automatic bidding tools. These allow you to pick up the different signals unique to your business, ensuring that your campaigns' performance is optimized on a daily basis.
Smart Bidding:
Optimizes conversions or their values through machine learning and provides many unique signals centralized by Google.
Maximize Lift:
Maximizes the impact of your video campaigns by using an automatic bidding strategy that will help you reach the people most able to consider your brand after seeing your video.
OUR TOOLSPerformance measurement
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Tracking conversions
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Conversion goals
Set up desired conversions
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Assigning conversions by contact point
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Brand Lift and Brand Interest Studies
Measuring the impact of video campaigns on brand image and awareness
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Store Visit
Track the behavior of buyers during their customer journey, between online and offline
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Personalised reporting tools
example: DATA STUDIO
Case studies
Nocibé follows her consumers on YouTube!
Nocibé, the french beauty brand, is one of the leaders in the distribution of perfume and cosmetics in France. With more than 35 million visitors on its website, Nocibé follows trends and has adapted its communication to the digitalization of the habits of its consumers. Ad's up has been supporting Nocibé since 2015 in its digital outreach strategy and now in the success of its YouTube campaigns. Nocibé chose to use YouTube to meet the challenge of reaching new customers, perfectly meeting their targeting criteria.
In view of the performance of the campaigns put in place, Ludovic Lenglet, Head of Traffic Acquisition at Nocibé, welcomes this choice:
"We have a responsibility to meet the expectations of consumers where they are, at the right time and with the right message. Today they buy on Google and are inspired on Youtube."
50% of sales
30% advertising memorization
Vuarnet, the revival of a cult brand
A blend of luxury and authenticity made in France, Vuarnet has been eye-watering since 1957. After being at the height of its fame in the 90s, the famous eyewear brand has been able to bounce back and anchor its communication in the age of time, relying on a digital strategy in tune with its ambassadors of the first hour. With a strong presence in its historical markets in Europe and the US, Vuarnet succeeded in the challenge of increasing its audience by relying on the power of YouTube, via quality content and innovative formats for a strategy combining both branding and performance.
In particular, the platform enables them to meet their goals of notoriety, commitment and conversion. A successful seduction operation 3.0 for Lionel Giraud, CEO of Vuarnet:
"We are aiming for an average annual growth of 50% with sales expected to reach 15 million euros this year"
-16% on CPC
Beer Flavour Christmas: Beery Christmas!
Since 2007, Saveur Bière, a leader in the sale of beer on the internet, has established itself as a reference in the brewing world by taking up the challenge of offering fans of hop experiences more than 1500 references of beers from all over the world. Voted "best Advent calendar in the world" by GQ magazine, their Berry Christmas wins new followers every year.
In order to continue its development and that of its sales, Saveur Bière has chosen to follow its audience on YouTube, where they orchestrate with Ad's up a performance-oriented ROIste strategy.
With the mission of generating sales on the site while respecting a low target acquisition cost, the platform helps them achieve this dual objective, especially through all available formats. YouTube allows Saveur Beer to support their notoriety, seducing an ever-widening audience, thirsty for original content.