Technological foresight
Priority access to the advertising formats of the future on SearchGPT and Perplexity.
GEA Agency (Generative Engine Advertising) DOMINATE AI SEARCH ENGINE ADVERTISING
What is GEA (Generative Engine Advertising)?
Your customers aren’t just searching anymore – they’re asking questions. With the rise of SearchGPT, Perplexity and Gemini, visibility no longer depends on a click, but on the response generated. Ad’s up Consulting helps you master Generative Engine Advertising (GEA) to ensure your brand is the immediate AI-generated response your prospects receive.
GEA marks the shift from traditional sponsored links to AI-powered recommendations. Unlike SEA, which displays ads alongside search results, GEA integrates your brand directly into the heart of the response generated for the user, in a seamless and natural way.
- A ‘Conversational-First’ approach: your message is no longer displayed alongside the reply; it is part of the reply.
- A highly specific intent: users of generative AI are engaged in a process of decision-making and in-depth research.
What is a GEA agency?
The world of search is undergoing its most significant transformation since the invention of the keyword. In this context, a GEA agency is no longer merely an advertising campaign manager, but an architect of visibility within AI ecosystems.
Unlike traditional SEA, which manages bids on static links, the GEA agency works with conversational AI platforms (Perplexity, SearchGPT, Gemini, Bing Chat). Its mission? To ensure that your brand is not only displayed, but also mentioned and recommended by the AI during interactions with users.
The strategic role of the GEA expert
MASTERY OF THE SEMANTIC ALGORITHM
Whereas a traditional agency analyses keywords, GEA analyses the likelihood of certain terms appearing in the responses generated by large language models (LLMs).
NEXT-GEN MEDIA BUYER
It manages the new native advertising inventory on these platforms, where the relevance of the content matters just as much as the bid amount.
BRAND AUTHORITY CONSULTANT
To be recommended by an AI, your digital ecosystem must be flawless. GEA draws on the expertise of our in-house GEO specialists to optimise the visibility of your content. Together, they ensure that the data captured by the AI directly supports your conversion goals and semantic authority.
MANAGING CONVERSATIONAL CONVERSION:
It optimises your adverts so that they fit naturally into a conversation, turning an informative response into an immediate sales opportunity.
READY TO BOOST YOUR VISIBILITY WITH GEA
Start a presence audit today with our experts to identify your growth levers and optimise your presence in generative AI.
Why is Ad’s up Consulting your go-to GEA partner?
Ad’s up Consulting doesn’t just follow the trend. We have developed a proprietary methodology to combine AI with advertising performance.
GEO & GEA Synergy
We combine organic optimisation for AI engines (Generative Engine Optimisation) with paid campaigns (GEA) to ensure comprehensive coverage.
Mastery of semantic data
We no longer bid solely on keywords, but on conversational intent.
OUR GEA SERVICES: 360° EXPERTISE
To maximise your ROI on these new channels, we focus on four strategic pillars:
1.AI-powered contextual placement
Position your brand as the recommended solution when users search for products on search engines.
2.Adjustment of semantic bids
Shift from ‘keywords’ to ‘prompts’ to engage the user at the precise moment they are thinking.
3.AI Share of Voice Analysis
Measure how often your brand is mentioned by leading LLMs compared to your competitors.
4.Creative GenAI
Use AI to generate highly personalised advertising assets that adapt dynamically to the context of the conversation.
Antoine Gurwitch
CEO
“Being a GEA agency means shifting from a model based on advertising promotion to one based on contextual relevance. We no longer simply place your brand alongside a search result; we place it at the very heart of the solution provided to the user.”
Moving from SEA to GEA: why now?
The use of Perplexity and ChatGPT is skyrocketing (+250 million monthly queries).Waiting for these platforms to become saturated is a strategic mistake.
First-mover advantage
Less competition and potentially lower customer acquisition costs (CPA).
Brand credibility
Being cited by an AI as the industry benchmark boosts end-users’ confidence.
GEO/GEA FAQ
Understanding Generative Engine Advertising
Will GEA replace Google Ads?
No, GEA is a powerful complement. Google Ads remains dominant for quick transactional searches, whilst GEA is unbeatable for advice, comparison and complex purchasing journeys.
How is performance measured in GEA?
We use advanced tracking tools to measure semantic impressions, citation rates and, of course, the qualified traffic and conversions generated for your website.
On which search engines can my business advertise?
At the moment, we are primarily focusing on Perplexity and Bing Chat, and we are preparing integrations for SearchGPT and Google’s new generative models.