GEO Agency (Generative Engine Optimisation) MAXIMISE YOUR VISIBILITY ON GENERATIVE AI PLATFORMS

GEO helps boost your brand’s visibility in AI.

Every day, millions of users rely on ChatGPT, Perplexity, Gemini or Copilot to discover brands, compare offers and inform their decisions. These platforms are radically transforming the way brands emerge, are understood and are recommended. Without dedicated optimisation, you are missing out on major opportunities for visibility, credibility and preference. We help you secure long-term recommendations in these new conversational environments.

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THE CHALLENGES FACING BRANDS IN THE GSO ERA

Between 2023 and 2025, search behaviour is changing rapidly. Conversational AIs such as ChatGPT, Perplexity and Gemini are gaining hundreds of millions of users, whilst Google is integrating AI into its search engine. Adapting your visibility strategy has become essential.

Increased risk of brands becoming invisible

AIs synthesise information and only cite a limited number of sources. Without a GEO (Generative Engine Optimisation) strategy, organic visibility becomes a real challenge.

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Competition and acquisition costs

With the evolution of SERPs driven by AI, the cost of customer acquisition is skyrocketing. Only brands optimised for GSO are doing well.

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Decline in organic traffic

Clicks from traditional results fall from 18% to 64%. A GEO agency can help you regain control over your visibility in AI-generated responses.

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Loss of editorial control

AI reformulates, aggregates and rebroadcasts your message. Without aligning your brand tone with AI systems, there is a real risk that your message will be diluted.

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WHY SHOULD GEO BE A PRIORITY?

The difference between being visible and being invisible

TRADITIONAL SEARCH (GOOGLE)

10 organic results per page
Average click-through rate: 2–5% p per position
The user compares them manually
Loss of attention after three clicks
Competition from 10+ visible brands
Advertisements everywhere

CONVERSATIONAL AI (GEO)

Just one concise response generated
A maximum of 2–3 sources cited
AI sorts through the data and makes recommendations
Immediate and actionable response
A virtually exclusive market position
No advertising, just a recommendation

READY TO BOOST YOUR VISIBILITY IN LLM?

Start a presence audit today with our experts to identify your growth levers and optimise your presence in generative AI.

OUR GEO SUPPORT IN 5 STEPS

1.ANALYSIS OF THE ECOSYSTEM AND THE STATE OF THE BRAND

Evaluate the perception of the brand by AIs and its positioning in relation to competitors, to identify the levers for improving visibility.

2.SOURCE MAPPING

Identify and prioritise influential sites, media and sources that shape perceived authority, in order to strengthen presence in strategic spaces.

3.TECHNICAL AUDIT

Analyse crawlability, indexability, tagging and technical compliance (robots.txt, sitemap, structured data) to remove technical barriers to visibility.

4.DEFINING AN IA-COMPATIBLE CONTENT STRATEGY

Create content that is clear, structured and semantically enriched, making it easier for LLMs to process, quote and distribute.

5.STRENGTHENING AND MONITORING BRAND AUTHORITY IN LLM

Develop mentions on reliable sources, strengthen presence in LLM databases and continuously monitor authority signals.

METHODOLOGY

Our proven methodology combines technical analysis, content strategy and continuous monitoring to maximise your chances of success. Used by hundreds of companies, it aims to gradually build your presence in AI-generated responses.

Step 01. Prompting & behavioural analysis

We identify the strategic queries that your potential customers are asking AI systems. Our analysis covers ChatGPT, Gemini, Perplexity and Copilot to understand how your brand is currently perceived and mentioned.

PRACTICAL ACTIONS

A breakdown of the questions asked about your sector
Sentiment analysis on Reddit, YouTube and Quora
Identifying visibility gaps
SEO benchmark of your competitors
Initial audit report with visibility score

EXPERT INSIGHT

The analysis phase is critical: the success of a GEO strategy depends on the quality of this initial stage. We never start with assumptions, but always with real data derived from user behaviour on AI platforms. Understanding exactly how and why your brand appears (or does not appear) in AI responses enables us to build a precise and effective strategy.

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Step 2. Quotations from highly authoritative sources

AI systems only cite sources they deem reliable and authoritative. We create a comprehensive heatmap of your sector’s digital ecosystem to identify where to strengthen your presence.

PRACTICAL ACTIONS

A comprehensive list of influential websites in your niche
Identifying active communities (Reddit, forums)
Media analysis and key publications
Mapping influencers and content creators
Prioritising opportunities by impact and effort

EXPERT INSIGHT

AI systems operate on the basis of consensus: the more your brand is mentioned across a variety of authoritative sources, the more likely it is to be cited. The key is not to be everywhere, but to have a strategic presence on the sources that large language models (LLMs) prioritise for your sector. A single article in a leading publication is worth more than 100 low-quality backlinks.

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Step 3. In-depth technical audit

AI systems crawl and analyse your content differently from traditional search engines. Our technical audit aims to optimise your website and content so that they are better understood and potentially cited by large language models (LLMs).

PRACTICAL ACTIONS

Checking crawlability for AI agents
Optimisation of semantic markup (Schema.org)
Data structure audit (JSON-LD)
Page performance and response times
Mobile compatibility and accessibility
Analysis of content quality and freshness

EXPERT INSIGHT

Unlike traditional SEO, GEO does not rely solely on technical criteria. However, a clear structure, structured data and content that can be easily parsed by AI agents remain essential. Our audit identifies the technical barriers that could prevent large language models (LLMs) from correctly understanding and indexing your expertise.

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Step 04. AI-compatible content strategy

We create and optimise your content to provide precise answers to the questions identified. Whether it’s long-form content, social media snippets or enhanced FAQs, every piece is designed to maximise your chances of being picked up by AI.

PRACTICAL ACTIONS

High-quality, GEO-optimised pillar articles
Structured FAQs answering real questions
Short-form content for social media (TikTok, YouTube Shorts)
Strategic engagement on Reddit and Quora
Editorial guidelines for your team
Editorial calendar with priority themes

EXPERT INSIGHT

AI systems look for clear, factual and well-structured answers. Content that performs well in GEO is content that answers questions directly, provides value without any fluff, and demonstrates genuine expertise. Quality always trumps quantity. A single excellent article can rank for dozens of different AI queries.

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Step 5. Monitoring & continuous optimisation

GEO is a marathon, not a sprint. Our tools – Profound, Content Pulse, Nexgen and Daywatch – monitor your visibility 24/7 so we can adjust our strategy in real time and continuously optimise your results

PRACTICAL ACTIONS

Daily monitoring of your quotes across all AI platforms
Automatic alerts for new mentions
Regular performance reports
Link building and strategic partnerships
Continuous data-driven optimisation
Regular follow-up calls with recommendations

EXPERT INSIGHT

The GEO is constantly evolving: AI models are updated regularly, data sources change, and your competitors are making progress too. Continuous monitoring allows you to quickly identify new opportunities, address drops in visibility, and adjust your strategy. Without monitoring, it’s impossible to know whether your efforts are paying off.

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THE GEO STRATEGIC ALLIANCE: AI . SEO . SEA

A well-executed GEO strategy doesn’t just boost your visibility in AI systems: it simultaneously improves your SEO and SEA performance, delivering a significantly higher ROI.

GEO & AI

NEW DRIVERS OF VISIBILITY & REVENUE

GEO improves your search engine rankings and drives targeted traffic through conversational AI responses (ChatGPT, Perplexity, Gemini).

Growing brand awareness on an emerging channel

A new way to attract qualified traffic

Additional revenue generated without cannibalisation

GEO & SEO

STRENGTHENING THE SEMANTIC FOUNDATION

GEO content enriches your website’s semantic framework with high-quality, structured content that also boosts your traditional SEO.

High-quality content optimised for AI crawlers and Google

An enriched semantic cocoon that enhances overall authority

Accelerated and sustainable organic SEO growth

GEO & SEA

CONTENT OPTIMISED FOR SEA

Google’s paid features are evolving, with increasingly broad and automated targeting. For these campaigns to be effective, they require specific, well-targeted content.

High-quality GEO content = better Quality Score and relevance

Optimised automated targeting thanks to structured and accurate content

Improved campaign ROI with content optimised for algorithms

One investment, three levers

GEO isn’t just a one-off optimisation exercise: it’s a cross-channel strategy that boosts your ROI by simultaneously improving your performance across AI, SEO and SEA.

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GEO IS NOT RESERVED FOR CERTAIN SECTORS

INTEGRATED SHOPPING ASSISTANT

E-commerce: Aim to become THE recommended product

ChatGPT, Gemini and Perplexity now feature advanced shopping assistant capabilities. When a user searches for a product, the AI displays enhanced recommendations. Appearing in this selection can generate qualified traffic without any advertising costs.

Direct, personalised recommendations powered by AI
Exclusive visibility within the interface
Detailed product information: images, prices, reviews, availability
Seamless shopping experience
A relationship of trust built by AI
High conversion potential

Strategic Analysis & Benchmarking

B2B: Position Your Solution as the Industry Standard

A majority of B2B decision-makers now use AI to search for solutions. Perplexity, ChatGPT and Gemini generate comprehensive industry analyses, comparisons and strategic recommendations. Being cited in these responses can boost your credibility and feed your pipeline of qualified leads.

A leading expert and benchmark in your market
Inclusion in comparative studies and strategic analyses
Enhanced credibility among decision-makers
High-potential organic lead generation
Shorter sales cycles thanks to AI pre-qualification
Competitive intelligence and optimal positioning

Employer Branding & Recruitment

HR: Strengthen Your Employer Brand

Candidates and journalists are increasingly using AI to research companies: corporate culture, employee reviews, benefits and career opportunities. A GEO HR strategy aims to optimise your employer brand so that it is likely to be recommended as an attractive employer within your sector.

Automatic assessment of your corporate culture
Proactive promotion of your advantages and benefits
Managing and amplifying positive employee feedback
Positioning as a leading employer
Passive recruitment of potential candidates
Optimising recruitment costs

Geolocation Search & Recommendations

Local: Maximise Your Location-Based Visibility

AI is becoming the go-to tool for local searches. ChatGPT, Perplexity and Google AI respond to local queries with targeted recommendations, integrated maps and enriched information. Local GEO aims to boost your visibility in these high-intent recommendations.

Highly accurate geolocation
Recommendations with an integrated interactive map
Highlighting customer reviews and ratings
Practical information: opening hours, contact details, directions
Trafficking with immediate intent
Natural organic recommendation

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2 TOOLS TO MANAGE YOUR AI VISIBILITY

Ad’s up Consulting has developed and integrated the best tools to monitor your presence in real time on ChatGPT, Gemini, Perplexity and Copilot. Our platforms continuously analyse queries to help you optimise your visibility.

Meteoria A unique partnership

Track your online presence, social media activity and AI-driven conversations. A comprehensive overview of your digital visibility.

Profound A unique partnership

Track your mentions on ChatGPT, Gemini, Perplexity and Copilot in real time. Comprehensive dashboard with detailed metrics.

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GEO FAQ

Any questions?

What is GEO?

Generative Engine Optimisation (GEO), also known as GSO, refers to all the techniques used to optimise the visibility of a brand, product or content in responses generated by generative AIs such as ChatGPT, Google SGE or Bing Copilot. Unlike traditional SEO, which seeks to position a web page well, GEO aims to be cited directly in an LLM's response. It's a new form of no-click SEO.

Why has optimisation for generative AI become essential?

Because generative search engines like SGE or Perplexity reduce the number of clicks: users get the answer directly. If your brand is not mentioned, it becomes invisible. GEO makes it possible to remain present in these new search interfaces. It's a question of brand awareness, reassurance and share of voice in areas where SEO alone is no longer enough.

Is SEO still useful in the age of the LLM?

Yes, and more than ever. SEO structures content for the traditional search engines (Google, Bing), while GEO prepares that same content to be interpreted and taken up by LLMs. The former promotes ranking and conversion, the latter guarantees your visibility in the synthetic response. Not doing SEO means not being found. If you don't do GEO, you won 't exist in the IA responses.

What are the main platforms that use LLMs to generate responses?

Aujourd’hui, plusieurs moteurs de réponse ou assistants conversationnels reposent sur des modèles de langage (LLM) pour générer des résultats directement synthétisés. Les plus utilisés sont :

ChatGPT (OpenAI)
Google SGE (Search Generative Experience)
Bing Copilot (Microsoft)
Perplexity AI
Claude (Anthropic)
Gemini (anciennement Bard, par Google)

Ces outils exploitent des corpus ouverts ou semi-ouverts : contenus web crawlés, bases de données publiques, forums, articles de presse… L’optimisation GEO permet d’influencer les sources sur lesquelles ces LLM s’appuient pour formuler leurs réponses.

How do AI engines evaluate content in order to cite it?

LLM assesses:
- Contextual relevance (consistency between question and answer)
- Clarity and logical structure (headings, short paragraphs, understandable formats)
- Authority of the source (E-E-A-T: expertise, experience, authority, reliability)
- Freshness and objectivity of the content
- Content that is unclear, dated or poorly structured will not be included in an IA answer.

How can I adapt my content for generative AI?

Information needs to be broken down into self-contained logical blocks that are easy to extract. Each module should be able to stand alone in a generated response. Use explicit headings (H2, H3), limit long sentences, avoid vague wording and add concrete data. It's an editorial + technical job.

How do I know if my brand is visible in AI?

Using tools such as our AI Presence Score, we analyse how your brand is perceived, whether it is cited, in what context, and on which sources. This enables us to measure your real exposure in the responses generated by LLM.

How long will it take to see concrete results?

The first signals often appear between 3 and 6 months, depending on the competition, initial SEO maturity and the frequency of LLM updates. GEO is a long-term strategy, but the results are powerful because they are structurally sustainable.

Which is the best GEO / GSO agency in Paris?

Several agencies are beginning to specialise in optimisation for generative AI. Ad's up Consulting is one of the pioneering GEO agencies in Paris, with an approach that combines advanced SEO, content structuring, AI visibility analysis, and branding for LLMs. Their GEO expertise is aimed at demanding companies wishing to anticipate the profound transformation of search engines.