Article de blog
You’re familiar with SEO. You’ve probably heard of SEA too. But GEO? That’s where things get a bit less clear. Since the rise of ChatGPT, Gemini and Perplexity, one question has been on marketing teams’ minds: how can they ensure their brand appears in the answers generated by AI? That’s exactly what GEO – Generative […]...
Le 27 October 2026
par
Nicolas
Article de blog
Picture the scene. A prospective customer asks ChatGPT: “What are the best brands for [their need]?” The AI suggests three companies. Your competitor is there. But you aren’t 😬. That’s the whole point of visibility on LLMs: ensuring that your brand is understood, recognised and, where the query warrants it, mentioned or recommended in the...
Le 23 October 2026
par
Nicolas
Article de blog
Longer sales cycles, sometimes high CPCs, limited audiences – welcome to the cut-throat world of a B2B Google Ads campaign, which, to make matters worse, isn’t managed in the same way as an e-commerce campaign. The aim here is to generate genuinely qualified leads to turn your media budget into real business opportunities. Quality over [&...
Le 13 October 2026
par
Guillaume
Article de blog
What does LLM referencing involve? It’s about making your brand visible, citable and recommendable by language models – in short, a reference point for AI. More specifically, when users ask ChatGPT, Gemini, Claude or Perplexity directly: ‘What’s the best solution for…?’ “Which company should I choose for…?” or even “Compare the top player...
Le 5 October 2026
par
Nicolas
Article de blog
Google is expanding its Chrome User Experience Report (CrUX) with four new advertising metrics. The aim is to measure more accurately the actual advertising pressure experienced by internet users. For advertisers, this development could provide a new way of assessing the quality of display and programmatic inventory. However, these metric...
Le 29 September 2026
par
Guillaume
Article de blog
Is your Google Ads budget melting away faster than an ice cream in the middle of August 🍦☀️, whilst your sales aren’t keeping pace? You’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your e-commerce campaigns in-house (or with an agency that isn’t really specialised) can quickly become a headache....
Le 25 September 2026
par
Guillaume
Article de blog
Since 24 August 2026, ChatGPT Ads has been officially available in France, along with 30 other European markets. However, the launch does not yet mean widespread access: the self-service option is not open to all French advertisers. Should we wait? Not really. Now is the time for brands to understand this new advertising landscape and [&h...
Le 26 August 2026
par
Saad
Article de blog
The role of an SEO specialist has changed significantly over the last two years. Simply optimising relevant keywords and anchor text is no longer enough: the article, or part of the content, must now be selected by a chatbot (ChatGPT, Claude, Gemini, Perplexity, etc.) and included directly in its responses. Ranking on the first page [&hel...
Le 25 August 2026
par
Nicolas
Article de blog
Facebook, Instagram, Advantage+… Meta Ads in 2026 is a blend of different elements, much like fusion cuisine. In other words, a mix of several ingredients (budget, product) that you need to know how to combine with common sense and precision to create a successful dish. Without this, you risk squandering your advertising budget, just like...
Le 20 August 2026
par
Davidson
Article de blog
The Google Ads AI Max migration will reach a significant milestone from September 2026. Google will begin automatically converting certain Search campaigns that use automatically generated ad groups or broad match at campaign level. DSA campaigns, meanwhile, have until February 2027. For advertisers, the immediate priority is therefore to...
Le 20 August 2026
par
Guillaume
Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
