Article de blog
Since 24 August 2026, ChatGPT Ads has been officially available in France, along with 30 other European markets. However, the launch does not yet mean widespread access: the self-service option is not open to all French advertisers. Should we wait? Not really. Now is the time for brands to understand this new advertising landscape and [&h...
Le 26 August 2026
par
Saad
Article de blog
The role of an SEO specialist has changed significantly over the last two years. Simply optimising relevant keywords and anchor text is no longer enough: the article, or part of the content, must now be selected by a chatbot (ChatGPT, Claude, Gemini, Perplexity, etc.) and included directly in its responses. Ranking on the first page [&hel...
Le 25 August 2026
par
Nicolas
Article de blog
Facebook, Instagram, Advantage+… Meta Ads in 2026 is a blend of different elements, much like fusion cuisine. In other words, a mix of several ingredients (budget, product) that you need to know how to combine with common sense and precision to create a successful dish. Without this, you risk squandering your advertising budget, just like...
Le 20 August 2026
par
Davidson
Article de blog
The Google Ads AI Max migration will reach a significant milestone from September 2026. Google will begin automatically converting certain Search campaigns that use automatically generated ad groups or broad match at campaign level. DSA campaigns, meanwhile, have until February 2027. For advertisers, the immediate priority is therefore to...
Le 20 August 2026
par
Guillaume
Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
Is your Google Ads budget disappearing as fast as a bank holiday in the middle of the week? Like Marine Léonardi, you’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your campaigns in-house can quickly go pear-shaped and leave you feeling drained. And yet, a competent Google Ads agency can transfor...
Le 5 August 2026
par
Guillaume
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
Since Wednesday 22 July, Google’s AI Overviews and AI Mode have been available in France. At Ad’s up Consulting, we have been using and testing AI Overviews ever since their launch on the US market, to observe their tangible effects on SERPs. We then compared our initial feedback from the field with the most comprehensive […]...
Le 20 July 2026
par
Guillaume
Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
Article de blog
On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...
Le 29 June 2026
par
Guillaume
