Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
Article de blog
On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...
Le 29 June 2026
par
Guillaume
Article de blog
Reddit has just unveiled a series of new Reddit Ads AI tools powered by artificial intelligence. The platform is capitalising on a unique asset in the social advertising landscape: over 25 billion posts and comments. It is thus transforming these interactions into raw material for ad creation and targeting. Community Intelligence: convers...
Le 24 June 2026
par
Davidson
Article de blog
The historical lack of transparency surrounding automated campaigns is giving way to greater technical granularity. Microsoft Advertising has just rolled out enhanced placement reports for Performance Max, offering advertisers unprecedented visibility into how their assets are being served across the Partner Network. This shift towards gr...
Le 4 May 2026
par Charlotte
Article de blog
The Meta Ads ecosystem has reached a milestone in automation with the launch of Meta Ads AI Connectors. Advertisers can now synchronise their advertising accounts with tools such as ChatGPT or Claude using the MCP protocol. This technological shift is redefining marketing departments’ workflows. It boosts the agility of social media adver...
Le 30 April 2026
par
Davidson
Article de blog
With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...
Le 15 April 2026
par Julien
Article de blog
With the emergence of large language models (LLMs) and generative artificial intelligence, 2026 marks a turning point: to be visible and recognised, organisations must adopt a holistic strategy and leverage AI. This is where GEO – Generative Engine Optimisation – comes in. GEO: much more than just content GEO is a strategic approach that ...
Le 2 April 2026
par
Nicolas
Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 27 March 2026
par Julien
Article de blog
In Paris, as elsewhere, traditional SEO is undergoing an unprecedented revolution. With the advent of GEO (Generative Engine Optimisation) and SGE (Search Generative Experience), user behaviour is changing radically. Users are no longer content simply to scroll through a list of links: they demand immediate, structured and reliable answer...
Le 19 March 2026
par
Nicolas
Article de blog
The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...
Le 9 March 2026
par Julien
Article de blog
Le paradigme de la recherche en ligne bascule d’une simple liste de liens vers une exécution de tâches complexe par des agents autonomes. L’Assistive Agent Optimization (AAO) représente cette nouvelle frontière où l’IA ne se contente plus de répondre à une question, mais agit au nom de l’utilisateur pour comparer, réserver ou ...
Le 27 February 2026
par
Nicolas
