Article de blog
What does LLM referencing involve? It’s about making your brand visible, citable and recommendable by language models – in short, a reference point for AI. More specifically, when users ask ChatGPT, Gemini, Claude or Perplexity directly: ‘What’s the best solution for…?’ “Which company should I choose for…?” or even “Compare the top player...
Le 5 October 2026
par
Nicolas
Article de blog
Google is expanding its Chrome User Experience Report (CrUX) with four new advertising metrics. The aim is to measure more accurately the actual advertising pressure experienced by internet users. For advertisers, this development could provide a new way of assessing the quality of display and programmatic inventory. However, these metric...
Le 29 September 2026
par
Guillaume
Article de blog
Is your Google Ads budget melting away faster than an ice cream in the middle of August 🍦☀️, whilst your sales aren’t keeping pace? You’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your e-commerce campaigns in-house (or with an agency that isn’t really specialised) can quickly become a headache....
Le 25 September 2026
par
Guillaume
Article de blog
Since 24 August 2026, ChatGPT Ads has been officially available in France, along with 30 other European markets. However, the launch does not yet mean widespread access: the self-service option is not open to all French advertisers. Should we wait? Not really. Now is the time for brands to understand this new advertising landscape and [&h...
Le 26 August 2026
par
Saad
Article de blog
The role of an SEO specialist has changed significantly over the last two years. Simply optimising relevant keywords and anchor text is no longer enough: the article, or part of the content, must now be selected by a chatbot (ChatGPT, Claude, Gemini, Perplexity, etc.) and included directly in its responses. Ranking on the first page [&hel...
Le 25 August 2026
par
Nicolas
Article de blog
Facebook, Instagram, Advantage+… Meta Ads in 2026 is a blend of different elements, much like fusion cuisine. In other words, a mix of several ingredients (budget, product) that you need to know how to combine with common sense and precision to create a successful dish. Without this, you risk squandering your advertising budget, just like...
Le 20 August 2026
par
Davidson
Article de blog
The Google Ads AI Max migration will reach a significant milestone from September 2026. Google will begin automatically converting certain Search campaigns that use automatically generated ad groups or broad match at campaign level. DSA campaigns, meanwhile, have until February 2027. For advertisers, the immediate priority is therefore to...
Le 20 August 2026
par
Guillaume
Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
Is your Google Ads budget disappearing as fast as a bank holiday in the middle of the week? Like Marine Léonardi, you’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your campaigns in-house can quickly go pear-shaped and leave you feeling drained. And yet, a competent Google Ads agency can transfor...
Le 5 August 2026
par
Guillaume
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
Since Wednesday 22 July, Google’s AI Overviews and AI Mode have been available in France. At Ad’s up Consulting, we have been using and testing AI Overviews ever since their launch on the US market, to observe their tangible effects on SERPs. We then compared our initial feedback from the field with the most comprehensive […]...
Le 20 July 2026
par
Guillaume
