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Pinterest Advertisements

At the end of each year, Pinterest publishes its Predicts 2026 trends report. This has become a key event for advertisers who want to anticipate trends before they become established. The aim is clear: to help brands understand what will capture their audience’s attention in the coming months and adjust their advertising campaigns a...

Integrating Pinterest advertising data into Google Analytics is a strategic step forward for advertisers. By centralising information on costs, impressions and clicks, you gain a unified view of your media investments and can compare Pinterest’s performance with your other channels. However, this new feature requires precise configu...

Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. Launched in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campaigns, brands don’t think about advertising on Pinterest. Big mistake! Through its mini site, the ap...

It’s now a classic. As it does every year, the Pinterest app has unveiled its top trends to watch for the next twelve months in its Pinterest Predicts document. This annual publication is as useful as ever, allowing advertisers to anticipate new trends and seize the best opportunities for their campaigns. To produce this report [&he...