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Amazon Advertising

The video advertising market is evolving rapidly. The Amazon Ads Netflix partnership marks a strategic turning point in streaming monetisation. Following Microsoft, Netflix is now entrusting the programmatic sale of its inventory to Amazon Ads. From the fourth quarter of 2025, advertisers will be able to activate Netflix’s ad-suppor...

Amazon is currently the third largest advertising revenue generator in the world behind Google and Meta. With more than £10 billion generated in the last quarter, the American company has established itself as one of the pillars of the online advertising market. But Amazon does not intend to stop there. At the start of this […]...