Article de blog
More natural and authentic, content generated by users or employees is proving highly successful. Through these formats, brands are increasing their engagement, CTR and credibility. At least, in theory. Because to ensure that these adverts fulfil their objectives, it is essential to test them. So how can you test UGC and EGC adverts in yo...
Le 7 May 2025
par Leslie
Article de blog
Launched in July 2023 by the Meta group, Threads quickly made a name for itself among the most popular social networks. Proof of this is that the platform reached 100 million users just four days and six hours after its launch. Today, it has 320 million monthly active users. This success had not yet been […]...
Le 30 April 2025
par Leslie
Article de blog
In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integra...
Le 4 March 2025
par Leslie
Article de blog
40% of people who buy on Instagram base their decisions on recommendations from influencers. In the age of social media, word of mouth is evolving. Colleagues and friends no longer carry as much weight. Now, it is content creators who influence purchasing behaviour. Meta has long understood this with its various partnership options. But t...
Le 27 February 2025
par Leslie
Article de blog
Artificial intelligence is now one of the driving forces behind the online advertising industry. The most successful advertising platforms have invested heavily in AI-based techniques to develop their products and thus their appeal to advertisers. Meta Ads is no exception to this rule and is launching Andromeda. Through the development of...
Le 12 December 2024
par Maud
