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Microsoft Advertising

The historical lack of transparency surrounding automated campaigns is giving way to greater technical granularity. Microsoft Advertising has just rolled out enhanced placement reports for Performance Max, offering advertisers unprecedented visibility into how their assets are being served across the Partner Network. This shift towards gr...

Between smarter reporting, more flexible campaign controls, and streamlined cross-platform tools, Microsoft has pulled out all the stops in updating its products. It must be said that the digital landscape is evolving at breakneck speed. So, to enable advertisers to remain agile, the Redmond giant continues to innovate. Discover the lates...

On 4 April, Microsoft celebrated its 50th anniversary. This marks another major milestone for the American multinational IT company, which has continued to reinvent itself since its creation. In recent years, Microsoft has focused its development primarily on artificial intelligence, following in the footsteps of its fiercest competitors....

Although it still lags behind certain competitors such as Google, Microsoft intends to continue asserting itself in the online advertising market. To do so, the multinational based in Albuquerque, USA, is constantly developing its advertising offering in order to provide a product that is in tune with the times and the current needs of ad...