Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
Après Google avec ses AI Overviews, Meta avec son AI Mode sur Facebook, c’est au tour d’OpenAI de franchir le pas. Le 5 mai 2026, l’entreprise a officiellement lancé Ads Manager, son gestionnaire de publicités en libre-service pour ChatGPT. Une annonce qui marque l’entrée d’OpenAI dans la cour des grandes pla...
Le 7 May 2026
par
Guillaume
Article de blog
The announcement marks a structural turning point in the digital marketing ecosystem. OpenAI has officially confirmed its intention to integrate ChatGPT Ads, laying the foundations for a model that will compete directly with Google Ads. For advertisers, ChatGPT Ads represent a new strategic acquisition lever, at the crossroads of search, ...
Le 20 January 2026
par Charlotte
