Davidson Li

Directeur Associé & Head of Display & Social Ads | Ad's up Consulting

I joined as Head of Social Ads following an international experience at Havas Socialyse in Dubai, and progressed to my current role as Associate Director and Head of Display & Social Ads. That path has shaped a strong conviction: tomorrow, everyone will have access to the same algorithm. What will make the difference is what you feed it. On that front, agencies hold advantages no one else can replicate: data sovereignty, operational independence, and years of benchmarks built across hundreds of clients and billions in managed spend. I share my analysis to decode how AI is reshaping the rules of Display and Social Ads, without surrendering to hype or denial. The goal: give decision-makers the tools to turn these shifts into real competitive advantages.