Article de blog
Picture the scene. A prospective customer asks ChatGPT: “What are the best brands for [their need]?” The AI suggests three companies. Your competitor is there. But you aren’t 😬. That’s the whole point of visibility on LLMs: ensuring that your brand is understood, recognised and, where the query warrants it, mentioned or recommended in the...
Le 23 October 2026
par
Nicolas
Article de blog
What does LLM referencing involve? It’s about making your brand visible, citable and recommendable by language models – in short, a reference point for AI. More specifically, when users ask ChatGPT, Gemini, Claude or Perplexity directly: ‘What’s the best solution for…?’ “Which company should I choose for…?” or even “Compare the top player...
Le 5 October 2026
par
Nicolas
Article de blog
Since 24 August 2026, ChatGPT Ads has been officially available in France, along with 30 other European markets. However, the launch does not yet mean widespread access: the self-service option is not open to all French advertisers. Should we wait? Not really. Now is the time for brands to understand this new advertising landscape and [&h...
Le 26 August 2026
par
Saad
Article de blog
The role of an SEO specialist has changed significantly over the last two years. Simply optimising relevant keywords and anchor text is no longer enough: the article, or part of the content, must now be selected by a chatbot (ChatGPT, Claude, Gemini, Perplexity, etc.) and included directly in its responses. Ranking on the first page [&hel...
Le 25 August 2026
par
Nicolas
Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
Après Google avec ses AI Overviews, Meta avec son AI Mode sur Facebook, c’est au tour d’OpenAI de franchir le pas. Le 5 mai 2026, l’entreprise a officiellement lancé Ads Manager, son gestionnaire de publicités en libre-service pour ChatGPT. Une annonce qui marque l’entrée d’OpenAI dans la cour des grandes pla...
Le 7 May 2026
par
Guillaume
Article de blog
Le basculement des budgets publicitaires vers les interfaces conversationnelles franchit une étape technique décisive avec le lancement d’AdBridge par Adthena. En permettant une conversion fluide des actifs Google Ads vers ChatGPT, cet outil transforme ce qui était une expérimentation en un canal de performance scalable. L’enj...
Le 29 April 2026
par
Saad
Article de blog
With the emergence of large language models (LLMs) and generative artificial intelligence, 2026 marks a turning point: to be visible and recognised, organisations must adopt a holistic strategy and leverage AI. This is where GEO – Generative Engine Optimisation – comes in. GEO: much more than just content GEO is a strategic approach that ...
Le 2 April 2026
par
Nicolas
Article de blog
In Paris, as elsewhere, traditional SEO is undergoing an unprecedented revolution. With the advent of GEO (Generative Engine Optimisation) and SGE (Search Generative Experience), user behaviour is changing radically. Users are no longer content simply to scroll through a list of links: they demand immediate, structured and reliable answer...
Le 19 March 2026
par
Nicolas
Article de blog
Le paradigme de la recherche en ligne bascule d’une simple liste de liens vers une exécution de tâches complexe par des agents autonomes. L’Assistive Agent Optimization (AAO) représente cette nouvelle frontière où l’IA ne se contente plus de répondre à une question, mais agit au nom de l’utilisateur pour comparer, réserver ou ...
Le 27 February 2026
par
Nicolas
