Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
Après Google avec ses AI Overviews, Meta avec son AI Mode sur Facebook, c’est au tour d’OpenAI de franchir le pas. Le 5 mai 2026, l’entreprise a officiellement lancé Ads Manager, son gestionnaire de publicités en libre-service pour ChatGPT. Une annonce qui marque l’entrée d’OpenAI dans la cour des grandes pla...
Le 7 May 2026
par
Guillaume
Article de blog
Le basculement des budgets publicitaires vers les interfaces conversationnelles franchit une étape technique décisive avec le lancement d’AdBridge par Adthena. En permettant une conversion fluide des actifs Google Ads vers ChatGPT, cet outil transforme ce qui était une expérimentation en un canal de performance scalable. L’enj...
Le 29 April 2026
par
Saad
Article de blog
With the emergence of large language models (LLMs) and generative artificial intelligence, 2026 marks a turning point: to be visible and recognised, organisations must adopt a holistic strategy and leverage AI. This is where GEO – Generative Engine Optimisation – comes in. GEO: much more than just content GEO is a strategic approach that ...
Le 2 April 2026
par
Nicolas
Article de blog
In Paris, as elsewhere, traditional SEO is undergoing an unprecedented revolution. With the advent of GEO (Generative Engine Optimisation) and SGE (Search Generative Experience), user behaviour is changing radically. Users are no longer content simply to scroll through a list of links: they demand immediate, structured and reliable answer...
Le 19 March 2026
par
Nicolas
Article de blog
Le paradigme de la recherche en ligne bascule d’une simple liste de liens vers une exécution de tâches complexe par des agents autonomes. L’Assistive Agent Optimization (AAO) représente cette nouvelle frontière où l’IA ne se contente plus de répondre à une question, mais agit au nom de l’utilisateur pour comparer, réserver ou ...
Le 27 February 2026
par
Nicolas
Article de blog
The era of traditional search is giving way to response engines capable of synthesising information in real time. Faced with the rise of generative AI, Microsoft is making a big move by launching the first official tool dedicated to measuring Generative Engine Optimisation. For brands, the challenge is no longer just to be indexed, but [&...
Le 16 February 2026
par Julien
Article de blog
Google has taken a decisive step towards unifying commercial data with the launch of the Universal Commerce Protocol (UCP). This new standard aims to streamline exchanges between platforms using artificial intelligence. For advertisers, the challenge goes beyond mere technology: it is about transforming each piece of product data into a u...
Le 2 February 2026
par Julien
Article de blog
The announcement marks a structural turning point in the digital marketing ecosystem. OpenAI has officially confirmed its intention to integrate ChatGPT Ads, laying the foundations for a model that will compete directly with Google Ads. For advertisers, ChatGPT Ads represent a new strategic acquisition lever, at the crossroads of search, ...
Le 20 January 2026
par Charlotte
Article de blog
With Google AI Mode Checkout, Google is no longer content with improving search: it is redefining conversion. AI is now capable of comparing offers, selecting a product and finalising a purchase without going through a traditional e-commerce site. This development marks a strategic shift for brands, whose visibility is no longer determine...
Le 13 January 2026
par Julien
Article de blog
With the launch of Gemini 3 Pro, Google is taking another step forward in the race for generative AI. More powerful, more multimodal, and better integrated into the Google ecosystem, this model is not just a technological breakthrough: it sends a strong signal to advertisers. Content creation, visibility on Google, campaign management, an...
Le 27 November 2025
par Julien
Article de blog
Online search has changed profoundly. With the rise of voice search and artificial intelligence tools, internet users are looking for more than just a list of links: they want direct, concise answers. This is where Answer Engine Optimisation (AEO) comes in. Companies must now consider AEO as an essential approach to improving their visibi...
Le 28 October 2025
par Nora
