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My journey at Ad's up Consulting started as an SEA Consultant, progressed to Team Leader, then Head of Innovation. Three years as Digital Manager at Secours Islamique France reinforced a conviction: AI is not a topic to observe from a distance, it's a system to build from the inside. Now Head of Innovation & AI, my work is to make artificial intelligence a concrete operational lever for our teams and clients, not a demo promise. What I see on the ground is clear: most people have tried AI, few have actually changed how they work. Not for lack of will, but because bridging the gap between what AI can do and what it can do for you (with your tools, your files, your real constraints) is a discipline in itself. That's what I focus on: turning impressive use cases into real gains, building workflows that hold up outside the demo, and asking the right questions before burning tokens on the wrong ones.
