Article de blog
With the launch of Gemini 3 Pro, Google is taking another step forward in the race for generative AI. More powerful, more multimodal, and better integrated into the Google ecosystem, this model is not just a technological breakthrough: it sends a strong signal to advertisers. Content creation, visibility on Google, campaign management, an...
Le 27 November 2025
par Julien
Article de blog
Since 2013, Ad’s up Consulting has been examining the changes taking place in French people’s search and purchasing habits. After significant developments in 2017 and 2021, this new 2025 edition, conducted with IFOP, confirms a major shift: generative AI is becoming part of the customer journey, Google is losing its central ro...
Le 16 June 2025
par Maud
Article de blog
The annual Google I/O 2025 conference was held on 21 May and clearly demonstrated a strategic desire to make artificial intelligence not just a simple optimisation tool, but a central pillar of its ecosystem. For brands and digital marketing professionals, the Google IO 2025 announcements mark a turning point. Google is no longer content ...
Le 22 May 2025
par Maud
