Top Articles Archives
Fermer

Help us prepare for our appointment

    Surname
    First name
    Tel
    Website
    Email
    Company*
    Leave your message, specifying current budget or acquisition lever if possible
    Fermer Menu
    ×
    Home / publications / Top Articles

    Our Publications
    Top Articles

    +
    AI
    AI
    La Recherche en ligne en 2025 : l’enquête IFOP x Ad’s up Consulting
    Article de blog

    Online Search in 2025: the IFOP x Ad's up Consulting survey

    Since 2013, Ad’s up Consulting has been examining the changes taking place in French people’s search and purchasing habits. After significant developments in 2017 and 2021, this new 2025 edition, conducted with IFOP, confirms a major shift: generative AI is becoming part of the customer journey, Google is losing its central ro...
    Le 16 June 2025
    par Maud
    Read the bio
    SEA
    Google Ads
    Annonces IO Google 2025 : Gemini redéfinit l’engagement des marques à l’ère de l’IA générative
    Article de blog

    Google IO 2025 announcements: Gemini redefines brand engagement in the age of generative AI

    The annual Google I/O 2025 conference was held on 21 May and clearly demonstrated a strategic desire to make artificial intelligence not just a simple optimisation tool, but a central pillar of its ecosystem. For brands and digital marketing professionals, the Google IO 2025 announcements mark a turning point. Google is no longer content ...
    Le 22 May 2025
    par Maud
    Read the bio