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    Article de blog

    TikTok launches Agentic Hub: AI Skills that are redefining ad management

    TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
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    Article de blog

    SEO trends for 2026: incorporating LLMs into your digital strategy

    With the emergence of large language models (LLMs) and generative artificial intelligence, 2026 marks a turning point: to be visible and recognised, organisations must adopt a holistic strategy and leverage AI. This is where GEO – Generative Engine Optimisation – comes in. GEO: much more than just content GEO is a strategic approach that ...
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