Article de blog
YouTube continues to innovate. A few days after announcing the launch of a new feature allowing users to view content directly from Twitter, the platform has officially launched its “Detected Product Lists”. In a blog post dated 22 March, the social media platform announced the implementation of an intelligent system that woul...
Le 24 February 2026
par
Pierre
Article de blog
Previously reserved for premium reservation-based campaigns, 30-second non-skippable advertising videos are now entering YouTube Ads’ standard auctions. This test, currently in closed beta, marks a significant strategic shift in YouTube’s advertising offering, which appears to be moving towards greater alignment between its pr...
Le 18 June 2025
par
Pierre
Article de blog
Over the years, the relationship between brands and content creators has changed. Starting out as simple promotional posts that generally had a very limited impact on potential consumers, brands and creators are now coming together in a quest for authenticity that is often much more effective. It is with this in mind that Google recently ...
Le 13 March 2025
par
Pierre
Article de blog
Although its success is nothing new, YouTube continues to experience rapid growth. In fact, the video-sharing platform has never been more popular than it is today, with more than 42 million users aged 15 and over in France watching at least one piece of content every month. This success represents an obvious opportunity for advertisers. ...
Le 27 December 2024
par
Pierre
