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Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...

On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...

With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...

The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...

The rollout of Mix Experiments in beta marks a decisive step forward in the automation of media buying on Google Ads. This cross-campaign testing feature finally allows advertisers to break down technical silos and allocate their budgets based on real incrementality, rather than sector-specific intuition. Towards the end of silos: data-dr...

Google recently reposted several support pages dedicated to Website Optimizer, a new tool that may soon appear in the “Reports” tab of Google Ads, connected to GA4. The name evokes the historic tool launched in 2008, which became Google Optimize before its disappearance in 2023, but initial indications suggest a completely red...

The suspension of a Google Ads account is one of the scenarios most feared by advertisers. A simple alert message can halt campaigns, impact revenue and keep teams busy for days trying to identify a cause that often turns out to be unclear. Over the past few months, the platform has rolled out several major […]...

Since the launch of Google’s AI Overviews, paid search has entered a new era.What was previously considered a UX experiment has become a real structural shock for advertisers: a decline in paid traffic, a transformation of the conversion funnel, and new visibility strategies between SEO, SEA, and branded content. According to a stud...

In the frantic race towards omnichannel retailing, Google continues to expand the reach of its most effective advertising formats: Shopping Ads. Recently, the ecosystem took a new step forward by opening its doors not only to sellers of physical goods, but also to product subscription models. Google Shopping subscriptions are becoming a m...

Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...

Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...

Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...