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Google Ads

Google recently reposted several support pages dedicated to Website Optimizer, a new tool that may soon appear in the “Reports” tab of Google Ads, connected to GA4. The name evokes the historic tool launched in 2008, which became Google Optimize before its disappearance in 2023, but initial indications suggest a completely red...

The suspension of a Google Ads account is one of the scenarios most feared by advertisers. A simple alert message can halt campaigns, impact revenue and keep teams busy for days trying to identify a cause that often turns out to be unclear. Over the past few months, the platform has rolled out several major […]...

Since the launch of Google’s AI Overviews, paid search has entered a new era.What was previously considered a UX experiment has become a real structural shock for advertisers: a decline in paid traffic, a transformation of the conversion funnel, and new visibility strategies between SEO, SEA, and branded content. According to a stud...

In the frantic race towards omnichannel retailing, Google continues to expand the reach of its most effective advertising formats: Shopping Ads. Recently, the ecosystem took a new step forward by opening its doors not only to sellers of physical goods, but also to product subscription models. Google Shopping subscriptions are becoming a m...

Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...

Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...

Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...

Google Ads is stepping up a gear. The platform is currently rolling out Asset Studio (beta), a new tool integrated into the advertising interface, designed to simplify the creation of visuals and videos. Thanks to artificial intelligence, advertisers can now produce, edit and adapt assets directly from Google Ads, without having to use ex...

Google is taking automation one step further. In recent days, the Mountain View-based company has been presenting advertisers with a brand new experimental ad format: AI Mode Google Ads. Its goal? To give generative artificial intelligence a central role in the creation and delivery of campaigns. This initiative could radically transform ...

After months of decline in Google Shopping ads, Amazon is completely stopping its bidding. Nothing. The e-commerce giant is halting all investment in the online advertising platform. So why is Amazon pulling out of Google Shopping? What will be the impact for Google? For advertisers? And for sellers? Find the answers here.  Why is Amazon ...

Since 27 May 2025, brand inclusions and exclusions are no longer autonomous. At least, not for new search campaigns. For these campaigns, advertisers have no choice but to activate AI Max. This change has gone largely unnoticed, but it demonstrates Google’s desire to increase automation for controlling and configuring Google Ads cam...

On 4 June 2025, Google released the latest version of its advertising interface API. From adding negative keywords to segmenting reports and Demand Gen campaigns, advertisers can now take advantage of a host of innovative features. Discover all the new features of Google Ads API v20.  Adding negative keywords in Google Ads API v20  Thanks...