Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 11 March 2026
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Julien
Article de blog
At the end of each year, Pinterest publishes its Predicts 2026 trends report. This has become a key event for advertisers who want to anticipate trends before they become established. The aim is clear: to help brands understand what will capture their audience’s attention in the coming months and adjust their advertising campaigns a...
Le 18 December 2025
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Julien
Article de blog
Until now, advertisers have been unable to distinguish between the performance of a sponsored video and that of organic traffic. The platform introduces dedicated statistics for organic content and paid campaigns, accessible directly in YouTube Studio. Thanks to AI, it will be possible to analyse likes, comments, shares and viewing time a...
Le 13 November 2025
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Julien
Article de blog
In an advertising environment where every performance point counts, Meta Business AI marks a new milestone. Meta is accelerating its transition to a model driven entirely by artificial intelligence. At Advertising Week 2025, Meta unveiled several major innovations that redefine advertising creation, delivery and measurement: the launch of...
Le 15 October 2025
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Julien
Article de blog
Meta is taking a step forward in AI-powered ad targeting. Starting on 16 December 2025, Meta will use text, voice, and visual exchanges with Meta AI to refine the personalisation of ads and content on Facebook, Instagram, and the group’s other platforms. Until now, targeting has been based on explicit signals — clicks, likes, subscr...
Le 8 October 2025
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Julien
Article de blog
Integrating Pinterest advertising data into Google Analytics is a strategic step forward for advertisers. By centralising information on costs, impressions and clicks, you gain a unified view of your media investments and can compare Pinterest’s performance with your other channels. However, this new feature requires precise configu...
Le 2 October 2025
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Julien
Article de blog
Meta confirms its strategy focused on short videos and engagement generated by Reels. At the Brand Building Summit, the platform unveiled a new premium advertising slot on Reels. This will allow advertisers to run their campaigns immediately after the most popular Reels on Facebook and Instagram. This new Reels advertising insert is a pow...
Le 16 September 2025
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Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
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Julien
Article de blog
The world of mobile marketing is booming, and Snapchat is positioning itself as a leader by launching a suite of new advertising tools designed to boost advertisers’ performance. This launch comes at just the right time for the platform, which announced in 2024 that it had reached 850 million users and continues to improve its [&hel...
Le 3 September 2025
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Julien
Article de blog
With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily. With these innovations, Meta aims to simplify content creation, improve distribution, and maximi...
Le 26 August 2025
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Charlotte
Article de blog
On 6 August 2025, Elon Musk announced the launch of advertisements on Grok. Advertisers would thus be able to promote their brands directly in the AI responses of X’s chatbot. So why such a change? What does this mean for advertisers? And for users? Let’s take a closer look. Why is Elon Musk developing advertisements [&hellip...
Le 19 August 2025
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Leslie
Article de blog
Meta is taking another strategic step in transforming its advertising ecosystem: all Facebook videos are becoming Reels. This structural change redefines how brands approach video on Meta and requires a rapid evolution of Meta Ads Reels campaigns. Between the unification of the vertical format and new tools powered by generative AI, here&...
Le 26 June 2025
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Charlotte
