Article de blog
In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integra...
Le 4 March 2025
par Leslie
Article de blog
40% of people who buy on Instagram base their decisions on recommendations from influencers. In the age of social media, word of mouth is evolving. Colleagues and friends no longer carry as much weight. Now, it is content creators who influence purchasing behaviour. Meta has long understood this with its various partnership options. But t...
Le 27 February 2025
par Leslie
Article de blog
Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. Launched in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campaigns, brands don’t think about advertising on Pinterest. Big mistake! Through its mini site, the ap...
Le 30 January 2025
par Leslie
Article de blog
1.562 billion active users, over 34 hours of monthly usage, a presence in over 150 countries… The figures speak for themselves. Since its launch in 2016, TikTok has established itself as one of the leaders in social media. So much so that some people are using it as inspiration for short videos. But while TikTok […]...
Le 23 January 2025
par Leslie
Article de blog
Each advertising platform has its own codes and characteristics. While for some advertisers seeking to reach a targeted audience, using a single advertising platform may be sufficient, others would be well advised to diversify the distribution of their adverts through a multi-channel strategy. Indeed, certain advertising platforms complem...
Le 23 January 2025
par Pierre
Article de blog
It’s now a classic. As it does every year, the Pinterest app has unveiled its top trends to watch for the next twelve months in its Pinterest Predicts document. This annual publication is as useful as ever, allowing advertisers to anticipate new trends and seize the best opportunities for their campaigns. To produce this report [&he...
Le 9 January 2025
par Pierre
Article de blog
Artificial intelligence is now one of the driving forces behind the online advertising industry. The most successful advertising platforms have invested heavily in AI-based techniques to develop their products and thus their appeal to advertisers. Meta Ads is no exception to this rule and is launching Andromeda. Through the development of...
Le 12 December 2024
par Maud
