Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 4 August 2026
par
Davidson
Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Reddit has just unveiled a series of new Reddit Ads AI tools powered by artificial intelligence. The platform is capitalising on a unique asset in the social advertising landscape: over 25 billion posts and comments. It is thus transforming these interactions into raw material for ad creation and targeting. Community Intelligence: convers...
Le 24 June 2026
par
Davidson
Article de blog
Depuis quelques années, la barre de recherche de Facebook semblait figée dans le temps. Un outil fonctionnel, certes, mais qui n’avait pas vraiment évolué face à la montée en puissance des moteurs conversationnels. Meta vient de changer la donne avec le déploiement de Facebook AI Mode, une fonctionnalité de recherche alimentée par l...
Le 15 June 2026
par
Davidson
Article de blog
L’intelligence artificielle générative transforme la création vidéo, mais elle impose désormais un impératif de transparence absolue. YouTube vient d’annoncer le déploiement de labels d’identification IA beaucoup plus visibles et, surtout, d’un système de détection automatique des contenus modifiés. Pour les marques et l...
Le 1 June 2026
par
Davidson
Article de blog
The Meta Ads ecosystem has reached a milestone in automation with the launch of Meta Ads AI Connectors. Advertisers can now synchronise their advertising accounts with tools such as ChatGPT or Claude using the MCP protocol. This technological shift is redefining marketing departments’ workflows. It boosts the agility of social media adver...
Le 30 April 2026
par
Davidson
Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 11 March 2026
par Julien
Article de blog
At the end of each year, Pinterest publishes its Predicts 2026 trends report. This has become a key event for advertisers who want to anticipate trends before they become established. The aim is clear: to help brands understand what will capture their audience’s attention in the coming months and adjust their advertising campaigns a...
Le 18 December 2025
par Julien
Article de blog
Until now, advertisers have been unable to distinguish between the performance of a sponsored video and that of organic traffic. The platform introduces dedicated statistics for organic content and paid campaigns, accessible directly in YouTube Studio. Thanks to AI, it will be possible to analyse likes, comments, shares and viewing time a...
Le 13 November 2025
par Julien
Article de blog
In an advertising environment where every performance point counts, Meta Business AI marks a new milestone. Meta is accelerating its transition to a model driven entirely by artificial intelligence. At Advertising Week 2025, Meta unveiled several major innovations that redefine advertising creation, delivery and measurement: the launch of...
Le 15 October 2025
par Julien
Article de blog
Meta is taking a step forward in AI-powered ad targeting. Starting on 16 December 2025, Meta will use text, voice, and visual exchanges with Meta AI to refine the personalisation of ads and content on Facebook, Instagram, and the group’s other platforms. Until now, targeting has been based on explicit signals — clicks, likes, subscr...
Le 8 October 2025
par Julien
Article de blog
Integrating Pinterest advertising data into Google Analytics is a strategic step forward for advertisers. By centralising information on costs, impressions and clicks, you gain a unified view of your media investments and can compare Pinterest’s performance with your other channels. However, this new feature requires precise configu...
Le 2 October 2025
par Julien
