Article de blog
With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily. With these innovations, Meta aims to simplify content creation, improve distribution, and maximi...
Le 26 August 2025
par Charlotte
Article de blog
On 6 August 2025, Elon Musk announced the launch of advertisements on Grok. Advertisers would thus be able to promote their brands directly in the AI responses of X’s chatbot. So why such a change? What does this mean for advertisers? And for users? Let’s take a closer look. Why is Elon Musk developing advertisements [&h...
Le 19 August 2025
par Leslie
Article de blog
Meta is taking another strategic step in transforming its advertising ecosystem: all Facebook videos are becoming Reels. This structural change redefines how brands approach video on Meta and requires a rapid evolution of Meta Ads Reels campaigns. Between the unification of the vertical format and new tools powered by generative AI, here&...
Le 26 June 2025
par Charlotte
Article de blog
With 2 billion monthly active users, WhatsApp is THE most popular messaging network (far ahead of its competitors Telegram and Messenger). The problem? It cannot be monetised. At least not until now. Companies could chat with their target audience and publish status updates, but they couldn’t promote their ads. To remedy this shortf...
Le 26 June 2025
par Leslie
Article de blog
Meta is accelerating the development of Threads, its social network competitor to X (formerly Twitter), by announcing a major new feature for marketing professionals: ads in the Threads feed are now accessible via Meta’s Marketing API. In practical terms, this means that third-party platforms (agencies, social media management tools...
Le 27 May 2025
par Pierre
Article de blog
More natural and authentic, content generated by users or employees is proving highly successful. Through these formats, brands are increasing their engagement, CTR and credibility. At least, in theory. Because to ensure that these adverts fulfil their objectives, it is essential to test them. So how can you test UGC and EGC adverts in yo...
Le 7 May 2025
par Leslie
Article de blog
Meta continues to enhance its Advantage+ advertising campaigns with a simple new feature that could boost your performance: Dynamic Overlays. In practical terms, this involves superimposing dynamic elements (such as prices or promotions) directly onto your product images. A minor change? Yes. But at a time when every detail counts when it...
Le 5 May 2025
par Mathilde
Article de blog
Launched in July 2023 by the Meta group, Threads quickly made a name for itself among the most popular social networks. Proof of this is that the platform reached 100 million users just four days and six hours after its launch. Today, it has 320 million monthly active users. This success had not yet been […]...
Le 30 April 2025
par Leslie
Article de blog
It’s only a short step from social network for teenagers to digital marketing channel. After its early years confined to teenagers, TikTok is becoming a tool for businesses. Proof of this is that the Chinese media is launching into social commerce. Internet users can buy clothes, jewellery, watches and more, all from their favourite...
Le 3 April 2025
par Leslie
Article de blog
In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integra...
Le 4 March 2025
par Leslie
Article de blog
40% of people who buy on Instagram base their decisions on recommendations from influencers. In the age of social media, word of mouth is evolving. Colleagues and friends no longer carry as much weight. Now, it is content creators who influence purchasing behaviour. Meta has long understood this with its various partnership options. But t...
Le 27 February 2025
par Leslie
Article de blog
Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. Launched in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campaigns, brands don’t think about advertising on Pinterest. Big mistake! Through its mini site, the ap...
Le 30 January 2025
par Leslie
