Meta prepares for peak season with new AI advertising levers

With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily.

With these innovations, Meta aims to simplify content creation, improve distribution, and maximise performance on Instagram, Facebook, and Reels.

Practical tools for better conversion

Meta has announced several key new features with a clear objective: to transform campaigns into conversion drivers during peak sales periods.

• Advertisements with creators: Creator Marketplace now includes advanced filters (languages, countries, audience). In addition, brands can integrate creator testimonials directly into their advertisements.
• AI-powered shoppable reels: Meta can automatically generate a vertical video from a single image. This format, optimised for mobile, could increase conversions by up to 7% according to initial tests.
• Flexible Media: this feature automatically adapts visuals to the most effective placements. This enables brands to increase their efficiency, with results of up to 23% more conversions.
• Shops ads and omnichannel campaigns: these formats, now available in several countries (including France), enable advertisers to target both online users and in-store shoppers. Meta cites the example of Target, which recorded a 51% increase in ROAS.

Responses tailored to current challenges

These new features come at just the right time. During peak season, brands need to capture attention quickly while optimising their return on investment.

With AI, Meta offers them:

• Time savings in the production of visuals
• Better adaptation to the formats used by audiences
• Simplified management of multichannel campaigns

This allows advertisers to focus on their commercial strategy, while letting AI drive certain operational optimisations.

Towards gradual generalisation in Meta Ads Manager

Currently being rolled out, these tools will gradually be integrated into all accounts. Meta also plans to improve its creative analysis system by identifying the performance of each element: visuals, text and video.

This shift towards AI could well redefine the standards of digital advertising during peak periods, making performance more accessible, even with limited internal resources.

Want to leverage Meta’s AI advertising tools to boost your end-of-year campaigns? Our Social Ads agency will help you develop an effective strategy tailored to your market.

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Charlotte
Chargée de communication