Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 4 August 2026
par
Davidson
Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 11 March 2026
par Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
par Julien
Article de blog
It’s only a short step from social network for teenagers to digital marketing channel. After its early years confined to teenagers, TikTok is becoming a tool for businesses. Proof of this is that the Chinese media is launching into social commerce. Internet users can buy clothes, jewellery, watches and more, all from their favourite...
Le 3 April 2025
par Leslie
Article de blog
1.562 billion active users, over 34 hours of monthly usage, a presence in over 150 countries… The figures speak for themselves. Since its launch in 2016, TikTok has established itself as one of the leaders in social media. So much so that some people are using it as inspiration for short videos. But while TikTok […]...
Le 23 January 2025
par Leslie
