1.562 billion active users, over 34 hours of monthly usage, a presence in over 150 countries… The figures speak for themselves. Since its launch in 2016, TikTok has established itself as one of the leaders in social media. So much so that some people are using it as inspiration for short videos. But while TikTok has won the hearts of the entire planet, it was missing that little something extra to attract brands: an intuitive and immersive shopping experience. That’s now a reality with TikTok Shop. Discover this feature, and above all, try it out.
How does TikTok Shop work?
To sell their products on TikTok, brands have not one, not two, but four native alternatives:
- Live shopping: during LIVE sessions, you can demonstrate products. This is an opportunity to show the practical use and benefits of your offer. In addition, these live sessions encourage interaction with potential buyers. You can answer their questions live, thereby maximising your conversion rate.
- Purchasable videos: links are embedded directly into your content. Every time a user views your videos, they can purchase your products.
- The showcase: a new tab appears on your profile. Here, users have access to all your offers.
- The Shop tab: users can access a new feature that allows them to discover thousands of products sold via TikTok Shop. They will be able to find your product ranges and promotions there. Everything is in one place.
Thanks to these various options, brands can offer their audience a variety of shopping experiences.
Why sell your products through the TikTok shop?
The long-awaited TikTok marketplace is finally available. Here’s why you should take advantage of it without delay:
- A marketplace accessible to all: whether you have a hundred or millions of followers, TikTok Shop is accessible to all brands. You can promote your products to your current audience, as well as to new users.
- Various formats: With its numerous shopping formats, the TikTok shop allows you to sell to a variety of user profiles. It is also an opportunity to test what works best.
- A connection with the target audience: whether or not you show your face, video formats strengthen the bond between the audience and the target audience. This is even more so when you do live demonstrations.
- Ease of use: from video creation to payment and shop management, the entire purchasing process is fully integrated into the application. This means less friction during use and more conversions.
- Data tracking: you can easily track your performance with TikTok's statistical tools.
But be careful, to enjoy all these benefits, you still need to get noticed on the platform.
Would you like to maximise the visibility of your products on TikTok Shop? Feel free to contact our TikTok Ads agency to optimise your advertising campaigns.
Leslie