Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
Article de blog
On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...
Le 29 June 2026
par
Guillaume
Article de blog
The historical lack of transparency surrounding automated campaigns is giving way to greater technical granularity. Microsoft Advertising has just rolled out enhanced placement reports for Performance Max, offering advertisers unprecedented visibility into how their assets are being served across the Partner Network. This shift towards gr...
Le 4 May 2026
par Charlotte
Article de blog
With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...
Le 15 April 2026
par Julien
Article de blog
The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...
Le 9 March 2026
par Julien
Article de blog
The rollout of Mix Experiments in beta marks a decisive step forward in the automation of media buying on Google Ads. This cross-campaign testing feature finally allows advertisers to break down technical silos and allocate their budgets based on real incrementality, rather than sector-specific intuition. Towards the end of silos: data-dr...
Le 26 January 2026
par Julien
Article de blog
Google recently reposted several support pages dedicated to Website Optimizer, a new tool that may soon appear in the “Reports” tab of Google Ads, connected to GA4. The name evokes the historic tool launched in 2008, which became Google Optimize before its disappearance in 2023, but initial indications suggest a completely red...
Le 11 December 2025
par Julien
Article de blog
The suspension of a Google Ads account is one of the scenarios most feared by advertisers. A simple alert message can halt campaigns, impact revenue and keep teams busy for days trying to identify a cause that often turns out to be unclear. Over the past few months, the platform has rolled out several major […]...
Le 20 November 2025
par Julien
Article de blog
Since the launch of Google’s AI Overviews, paid search has entered a new era.What was previously considered a UX experiment has become a real structural shock for advertisers: a decline in paid traffic, a transformation of the conversion funnel, and new visibility strategies between SEO, SEA, and branded content. According to a stud...
Le 5 November 2025
par Julien
Article de blog
In the frantic race towards omnichannel retailing, Google continues to expand the reach of its most effective advertising formats: Shopping Ads. Recently, the ecosystem took a new step forward by opening its doors not only to sellers of physical goods, but also to product subscription models. Google Shopping subscriptions are becoming a m...
Le 21 October 2025
par Julien
Article de blog
The video advertising market is evolving rapidly. The Amazon Ads Netflix partnership marks a strategic turning point in streaming monetisation. Following Microsoft, Netflix is now entrusting the programmatic sale of its inventory to Amazon Ads. From the fourth quarter of 2025, advertisers will be able to activate Netflix’s ad-suppor...
Le 15 October 2025
par Julien
Article de blog
Google is launching Search Live in the United States, a feature that combines camera, voice and AI to provide real-time results. Users film an object or situation, ask their question aloud, and instantly receive relevant answers. Unlike Gemini Live, which is more conversation-focused, Search Live remains rooted in the classic Search ecosy...
Le 26 September 2025
par Julien
