Our Publications
SEA

Unexpected increases in conversions, skyrocketing traffic, sluggish sales of a specific product… Google data can hold some surprises. The problem is that it’s not always easy to spot them quickly. That’s why Google Analytics has rolled out a new feature: Generated Insight. Find out more.  What is Generated Insight in Goo...

This is a new opportunity that certain advertisers could benefit from starting this April. A few days ago, Google Ads announced its intention to change its policy regarding competition between advertisers on different advertising placements. Through this update, the American giant’s advertising platform aims to limit certain practic...

For more than ten years, Meta Ads and Google Ads have dominated the world of online advertising. The two American giants have managed to excel in this market to such an extent that, together with Amazon, they have accounted for more than 60% of global revenue in recent years. Meta Ads stands out on social […]...

Recognised as a global advertising giant, Google Ads has a considerable advantage over many of its competitors. Thanks in particular to Search and Shopping, advertisers on the platform can promote their products and services to an audience that has shown explicit intent, particularly through the search engine. And while this is its streng...

This week, Google announced some changes to Responsive Search Ads (RSAs). The use of artificial intelligence makes this ad format increasingly flexible, allowing advertisers to improve the performance of their campaigns. More flexible responsive ads on Search Ads Just like the technologies they rely on, Google Ads formats are constantly e...

Each advertising platform has its own codes and characteristics. While for some advertisers seeking to reach a targeted audience, using a single advertising platform may be sufficient, others would be well advised to diversify the distribution of their adverts through a multi-channel strategy. Indeed, certain advertising platforms complem...

Budget is the lifeblood of advertising marketing. A well-thought-out allocation can make all the difference between a successful campaign and one that stagnates. To help marketers maximise their ROI, Google Ads is testing a new method: measuring the impact of reallocating budget to PMax campaigns. What exactly is it? And how can you use i...

Since late 2022, AI has revolutionised online search. And the changes continue on Google Ads in 2025. Brendon Kraham even predicts a “seismic shift” in advertising. The reason? A shift in internet users’ behaviour that is forcing change. So what will change in 2025? How can you prepare for it? The answers are here.  What...

Are you using Performance Max and Search to boost your conversion rate? The only problem is that PMax seems to be cannibalising your search network campaigns. Is this just an impression or a proven fact? Discover the links between these two types of advertising, overlap rates and campaign prioritisation. Not to mention strategies for maxi...