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Google is taking automation one step further. In recent days, the Mountain View-based company has been presenting advertisers with a brand new experimental ad format: AI Mode Google Ads. Its goal? To give generative artificial intelligence a central role in the creation and delivery of campaigns. This initiative could radically transform ...

After months of decline in Google Shopping ads, Amazon is completely stopping its bidding. Nothing. The e-commerce giant is halting all investment in the online advertising platform. So why is Amazon pulling out of Google Shopping? What will be the impact for Google? For advertisers? And for sellers? Find the answers here.  Why is Amazon ...

Since 27 May 2025, brand inclusions and exclusions are no longer autonomous. At least, not for new search campaigns. For these campaigns, advertisers have no choice but to activate AI Max. This change has gone largely unnoticed, but it demonstrates Google’s desire to increase automation for controlling and configuring Google Ads cam...

On 4 June 2025, Google released the latest version of its advertising interface API. From adding negative keywords to segmenting reports and Demand Gen campaigns, advertisers can now take advantage of a host of innovative features. Discover all the new features of Google Ads API v20.  Adding negative keywords in Google Ads API v20  Thanks...

Once again, Google has organised its unmissable annual event: Google Marketing Live 2025. Awaited by thousands of advertisers, this event is an opportunity to discover the latest innovations. And this year, AI is at the heart of all the new features. From auctions to product listings, search and campaign analysis, artificial intelligence ...

The annual Google I/O 2025 conference was held on 21 May and clearly demonstrated a strategic desire to make artificial intelligence not just a simple optimisation tool, but a central pillar of its ecosystem. For brands and digital marketing professionals, the Google IO 2025 announcements mark a turning point. Google is no longer content ...

Traditionally, sponsored results were different at the top and bottom of the SERP. Not anymore! Google now allows the best ads to be displayed in different places on the SERP. Isn’t this double exposure? What impact does the change in Google Top Ads display have on advertisers? Ad’s up Consulting answers your questions.  What ...

For once, Performance Max has introduced new features to help advertisers maximise their return on investment. In April 2025, the focus is on PMax customer objectives. From retaining inactive customers to reporting on acquisition costs, the new tools should enable you to optimise customer lifecycle management. In addition to these updates...