Guillaume Neyret

Directeur de la Production & Associé | Expert SEA & Innovation IA

My journey with Ad's up Consulting has been driven by a passion for Search that has lasted over 15 years. I joined the agency in its early days as its first apprentice, following my first experience as a freelance consultant. From Search Consultant to Head of SEA, I progressed through every stage of the organization before becoming Director of Production and Partner. This internal journey has given me a unique level of expertise across Google Ads and Microsoft Ads. Today, I lead a team of more than 100 certified experts, ensuring that innovation, particularly AI and automation, remains at the heart of our operational excellence. Having witnessed every major transformation in Search over the past 15 years, I believe it's essential to help our clients make sense of an ever evolving landscape. Paid Search is no longer just about technical campaign management; it's about understanding and leveraging artificial intelligence as a strategic driver of business growth. Search is no longer simply about keywords; it's a battle of algorithms and signals. My mission is to cut through the noise, turning complex and often misunderstood concepts into tangible growth opportunities. In an ecosystem where everyone claims to be an AI expert, I make sure our clients don't just keep up with change; they stay ahead of it and help shape what's next.