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It’s now a classic. As it does every year, the Pinterest app has unveiled its top trends to watch for the next twelve months in its Pinterest Predicts document. This annual publication is as useful as ever, allowing advertisers to anticipate new trends and seize the best opportunities for their campaigns.
To produce this report and identify the top trends by theme, the platform conducted an extensive analysis of the queries made by its hundreds of millions of monthly users. Here are the results.
According to the Pinterest Predicts 2025 report, several trends stand out in the beauty sector. First, there has been a sharp increase in searches related to particularly colourful halo makeup. Searches such as “multicoloured eye make-up” (+365%) and “1980s make-up” (+410%) have seen a surge in interest among users of the platform in recent months.
The platform also highlights a growing interest in the mermaid look: “dark mermaid makeup” (+695%), “dark and colourful mermaid makeup” or “sea nails” (+65%) and “wavy wet-look hairstyle” (+80%) are also increasingly popular search terms.
When it comes to fashion, the best-matched couples will come out on top. Pinterest users are increasingly looking to match their outfits with those of their partners, as evidenced by the rise in search volumes for queries such as “matching tops for couples” (+80%), “matching bracelets” (+70%) and “matching casual outfits for couples” (+90%). This trend also extends to single people, who can coordinate with their friends: searches for “coordinated outfits for friends” (60%) have also seen an increase in popularity.
Before trying to match your clothes, you first have to choose them. When it comes to clothing trends, fishing is all the rage, with an increase in searches for “fishing sandals” (+35%), “fish-shaped bags” (+50%) and “trendy raincoats” (+35%). Motorcycling and “bohemian rock” (+40%) are also popular themes.
According to the Pinterest Predicts report, creativity and originality should be the watchwords for a successful cooking experience. Indeed, it will no longer be a question of making classic cakes, but of giving free rein to your imagination when you’re in the kitchen.
Searches for “original cake for a friend” (+45%) and “funny cake” (+115%) have increased on the platform, as have searches for “rat cake” (+170%). In addition to the aesthetic appeal of these pastries, innovation has extended to the use of unusual ingredients such as gherkins, which are increasingly sought after for the creation of the (soon to be) famous “pickle cake” (+45%).
According to Pinterest’s analysis of recent search queries, users have shown a slight increase in interest in mountain destinations.
Searches for “Atlas Morocco” (+30%), “Dolomites” (+45%) and “Portillo Chile” (+195%) have increased in volume on the platform, as have searches for clothing suitable for these mountainous landscapes. Searches for “ski outfits” (+255%) and “mountain outfits” (+35%) have indeed been increasingly popular in recent months.
2025 promises to be a year rich in discoveries and new trends. This is particularly true when it comes to events, with the advent of Nesting Parties (+205%), which involve organising a day with friends to help future parents prepare for the arrival of a new baby.
When it comes to decorating their homes, Pinterest users are increasingly interested in ways to paint their walls or furniture themselves, while “fabric wall decorations” are also in vogue (+135%).
To take advantage of upcoming trends on Pinterest for the new year, feel free to consult our Social Ads agency.
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Pierre Blarre