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    ChatGPT launches into online shopping: what opportunities does this present for e-commerce professionals?

    OpenAI continues to develop ChatGPT, transforming it into an increasingly versatile assistant. With the new ChatGPT Shopping feature, the conversational tool, which already has a web search function, now offers an e-commerce option: displaying products directly in its responses, complete with purchase links. This is a major advance that c...
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    Gemma 3, the new Google model for developers 

    On 12 March 2025, Google launched Gemma 3, its new generation of open-source AI models for developers. Following on from Gemini 2.0, this model demonstrates a desire to democratise access to high-performance AI. But what has changed since the first version of Gemma? For the web giant, this new model promises greater performance, enhanced ...
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    Bing integrates AI into its search results

    The launch of ChatGPT in November 2022 was a game changer for search engines. Now, internet users have become accustomed to getting quick, accurate and relatively reliable answers to their questions without having to navigate different websites. In this context, Bing, which ranks as the second largest search engine globally behind Google,...
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    OpenAI announces the launch of the Deep Research tool on ChatGPT

    ChatGPT is turning a new page in its history. On 2 February, the American company OpenAI, which developed the service, announced the arrival of a brand new feature called Deep Research. Inspired in particular by the Deep Search tool released a few months earlier by Bing, this feature allows Pro users of the platform to […]...
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    Article de blog

    Google Gemini 2.0 – New updates for maximum ROI 

    Ever faster and ever more relevant, the new artificial intelligence models continue to impress us. Faced with increasingly fierce competition, Google is not waiting for its rivals to make the first move. The web giant is already planning to invest heavily in AI to develop Gemini 2.0. Discover the experimental models and platform updates. ...
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    The keys to optimising your content for search engines and AI agents

    Year after year, artificial intelligence is becoming increasingly prevalent in our daily lives. More and more internet users are utilising AI-based solutions to save time and improve efficiency during their searches. Optimising your content to be compatible with search engines and AI agents has therefore become a major challenge. Here are...
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    Article de blog

    DeepSeek: the Chinese AI challenging ChatGPT

    Since 2022, the artificial intelligence market has been largely dominated by the United States. But recently, a new challenger has emerged. And it doesn’t come from Silicon Valley. On the contrary, it was developed in China. Just a few days after its launch, DeepSeek is already impressing with its exceptional capabilities. So how do...
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