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With the launch of Gemini 3 Pro, Google is taking another step forward in the race for generative AI. More powerful, more multimodal, and better integrated into the Google ecosystem, this model is not just a technological breakthrough: it sends a strong signal to advertisers. Content creation, visibility on Google, campaign management, an...

Online search has changed profoundly. With the rise of voice search and artificial intelligence tools, internet users are looking for more than just a list of links: they want direct, concise answers. This is where Answer Engine Optimisation (AEO) comes in. Companies must now consider AEO as an essential approach to improving their visibi...

OpenAI has reached a new milestone with the launch of ChatGPT Atlas, its own web browser. This innovation is profoundly transforming the way we access information, interact with online content and, as a result, design SEO and paid media strategies. ChatGPT Atlas: a browser built around conversational intelligence ChatGPT Atlas is not just...

OpenAI has just taken a major step forward by launching Instant Checkout in ChatGPT. This new feature allows US users to purchase products without leaving the chat interface. For advertisers and e-commerce retailers, this sends a strong signal: conversational AI is no longer just a search or productivity tool, but is becoming a transactio...

OpenAI is taking another step towards monetising its flagship product. According to several reports, the company plans to introduce advertising into ChatGPT by 2026 to diversify its revenue streams. This means that ChatGPT will no longer be just a subscription-based conversational assistant. It could also become a fully-fledged advertisin...

The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensur...

Since the beginning of the partnership between OpenAI and Microsoft, the idea that ChatGPT would naturally rely on Bing seemed obvious: a logical choice, almost a given. But one question remains: does ChatGPT rely on Google for its search results?The context is changing: Google is radically transforming its engine, integrating generative ...

From a small research laboratory to a leader in artificial intelligence, OpenAI has come a long way since its inception in 2015. So much so that Sam Altman’s group is becoming a serious competitor for the giant Google. And not just because of ChatGPT. In addition to its generative AI tool, the firm plans to […]...

With over 400 million active weekly users, ChatGPT is undoubtedly the star of artificial intelligence models. The problem? The vast majority of its users enjoy the tool for free (only 2 million people opt for one of the paid plans). This makes the platform unprofitable. At least for now. Because although Sam Altman, CEO of […]...

Since 2013, Ad’s up Consulting has been examining the changes taking place in French people’s search and purchasing habits. After significant developments in 2017 and 2021, this new 2025 edition, conducted with IFOP, confirms a major shift: generative AI is becoming part of the customer journey, Google is losing its central ro...

The strength of large AI models lies in their ability to process billions of pieces of data in record time. But often, these features are underutilised by marketing professionals. However, ChatGPT can save you valuable time in analysing data and optimising the performance of your advertising campaigns. Find out how with these examples of ...