Article de blog
All SEO experts have been waiting for it. And it’s coming soon: AI mode in Search Console. Google is enhancing its analysis tools with a dose of artificial intelligence. SEO experts will finally be able to analyse the results generated by artificial intelligence in their reports. Discover this new feature, which should be arriving v...
Le 5 June 2025
par Leslie
Article de blog
The strength of large AI models lies in their ability to process billions of pieces of data in record time. But often, these features are underutilised by marketing professionals. However, ChatGPT can save you valuable time in analysing data and optimising the performance of your advertising campaigns. Find out how with these examples of ...
Le 28 May 2025
par Leslie
Article de blog
Meta is accelerating the development of Threads, its social network competitor to X (formerly Twitter), by announcing a major new feature for marketing professionals: ads in the Threads feed are now accessible via Meta’s Marketing API. In practical terms, this means that third-party platforms (agencies, social media management tools...
Le 27 May 2025
par Pierre
Article de blog
The online search revolution is underway. Since the emergence of AI assistants such as ChatGPT, Perplexity and Google Search Generative Experience (SGE), a new reality has emerged: click-free search. For marketing professionals and content creators, this development has a major (and often painful) impact on organic traffic. Some companies...
Le 27 May 2025
par Pierre
Article de blog
Once again, Google has organised its unmissable annual event: Google Marketing Live 2025. Awaited by thousands of advertisers, this event is an opportunity to discover the latest innovations. And this year, AI is at the heart of all the new features. From auctions to product listings, search and campaign analysis, artificial intelligence ...
Le 22 May 2025
par Leslie
Article de blog
The annual Google I/O 2025 conference was held on 21 May and clearly demonstrated a strategic desire to make artificial intelligence not just a simple optimisation tool, but a central pillar of its ecosystem. For brands and digital marketing professionals, the Google IO 2025 announcements mark a turning point. Google is no longer content ...
Le 22 May 2025
par Maud
Article de blog
With the rapid rise of artificial intelligence technologies, Google is once again pushing the boundaries of the online shopping experience by introducing a revolutionary 3D object generation system. Designed to simplify the creation of interactive models, this system allows businesses to showcase their products in a more realistic and imm...
Le 21 May 2025
par Pierre
Article de blog
On 7 May 2025, Alphabet’s share price fell by 7%. The reason? A simple statement: Google traffic is plummeting on Apple’s browser. “Unheard of in 20 years,” according to Eddy Cue, the author of these remarks. But then how can we explain the decline in Google traffic on Safari? Ad’s Up Consulting answers your ...
Le 15 May 2025
par Leslie
Article de blog
OpenAI continues to develop ChatGPT, transforming it into an increasingly versatile assistant. With the new ChatGPT Shopping feature, the conversational tool, which already has a web search function, now offers an e-commerce option: displaying products directly in its responses, complete with purchase links. This is a major advance that c...
Le 12 May 2025
par Mathilde
Article de blog
More natural and authentic, content generated by users or employees is proving highly successful. Through these formats, brands are increasing their engagement, CTR and credibility. At least, in theory. Because to ensure that these adverts fulfil their objectives, it is essential to test them. So how can you test UGC and EGC adverts in yo...
Le 7 May 2025
par Leslie
Article de blog
Meta continues to enhance its Advantage+ advertising campaigns with a simple new feature that could boost your performance: Dynamic Overlays. In practical terms, this involves superimposing dynamic elements (such as prices or promotions) directly onto your product images. A minor change? Yes. But at a time when every detail counts when it...
Le 5 May 2025
par Mathilde
Article de blog
Launched in July 2023 by the Meta group, Threads quickly made a name for itself among the most popular social networks. Proof of this is that the platform reached 100 million users just four days and six hours after its launch. Today, it has 320 million monthly active users. This success had not yet been […]...
Le 30 April 2025
par Leslie
