Article de blog
The video advertising market is evolving rapidly. The Amazon Ads Netflix partnership marks a strategic turning point in streaming monetisation. Following Microsoft, Netflix is now entrusting the programmatic sale of its inventory to Amazon Ads. From the fourth quarter of 2025, advertisers will be able to activate Netflix’s ad-suppor...
Le 15 October 2025
par Julien
Article de blog
Meta is taking a step forward in AI-powered ad targeting. Starting on 16 December 2025, Meta will use text, voice, and visual exchanges with Meta AI to refine the personalisation of ads and content on Facebook, Instagram, and the group’s other platforms. Until now, targeting has been based on explicit signals — clicks, likes, subscr...
Le 8 October 2025
par Julien
Article de blog
OpenAI has just taken a major step forward by launching Instant Checkout in ChatGPT. This new feature allows US users to purchase products without leaving the chat interface. For advertisers and e-commerce retailers, this sends a strong signal: conversational AI is no longer just a search or productivity tool, but is becoming a transactio...
Le 2 October 2025
par Julien
Article de blog
Integrating Pinterest advertising data into Google Analytics is a strategic step forward for advertisers. By centralising information on costs, impressions and clicks, you gain a unified view of your media investments and can compare Pinterest’s performance with your other channels. However, this new feature requires precise configu...
Le 2 October 2025
par Julien
Article de blog
OpenAI is taking another step towards monetising its flagship product. According to several reports, the company plans to introduce advertising into ChatGPT by 2026 to diversify its revenue streams. This means that ChatGPT will no longer be just a subscription-based conversational assistant. It could also become a fully-fledged advertisin...
Le 26 September 2025
par Charlotte
Article de blog
Google is launching Search Live in the United States, a feature that combines camera, voice and AI to provide real-time results. Users film an object or situation, ask their question aloud, and instantly receive relevant answers. Unlike Gemini Live, which is more conversation-focused, Search Live remains rooted in the classic Search ecosy...
Le 26 September 2025
par Julien
Article de blog
Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...
Le 25 September 2025
par Julien
Article de blog
Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...
Le 17 September 2025
par Julien
Article de blog
Meta confirms its strategy focused on short videos and engagement generated by Reels. At the Brand Building Summit, the platform unveiled a new premium advertising slot on Reels. This will allow advertisers to run their campaigns immediately after the most popular Reels on Facebook and Instagram. This new Reels advertising insert is a pow...
Le 16 September 2025
par Julien
Article de blog
Optimising visibility in generative AI engines has become a key issue. GEO (Generative Engine Optimisation) is emerging as the natural extension of SEO. However, implementing a GEO strategy is not enough: you also need to know how to evaluate it. And that is where the real challenge lies: how can you measure the performance and […]...
Le 11 September 2025
par Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
par Julien
Article de blog
The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensur...
Le 9 September 2025
par Julien
