Article de blog
The launch of ChatGPT in November 2022 was a game changer for search engines. Now, internet users have become accustomed to getting quick, accurate and relatively reliable answers to their questions without having to navigate different websites. In this context, Bing, which ranks as the second largest search engine globally behind Google,...
Le 6 March 2025
par Pierre
Article de blog
In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integra...
Le 4 March 2025
par Leslie
Article de blog
This week, Google announced some changes to Responsive Search Ads (RSAs). The use of artificial intelligence makes this ad format increasingly flexible, allowing advertisers to improve the performance of their campaigns. More flexible responsive ads on Search Ads Just like the technologies they rely on, Google Ads formats are constantly e...
Le 27 February 2025
par Pierre
Article de blog
40% of people who buy on Instagram base their decisions on recommendations from influencers. In the age of social media, word of mouth is evolving. Colleagues and friends no longer carry as much weight. Now, it is content creators who influence purchasing behaviour. Meta has long understood this with its various partnership options. But t...
Le 27 February 2025
par Leslie
Article de blog
On 13 February, Google announced the release of the DV360 v4 API in beta. This version features a number of major changes that offer advertisers new possibilities for automating campaign management. Google also announced that it has added new features to version v3. Google announces beta release of DV360 v4 API Over the past few […...
Le 20 February 2025
par Pierre
Article de blog
Traditional marketing is evolving. Between digital tools, the proliferation of available data and the awakening of consumers, it is high time to change strategy. This is precisely the objective of Marketing Mix Modelling. While the fundamentals remain the same (the famous 4Ps – Product, Price, Place and Promotion), the method is cha...
Le 19 February 2025
par Leslie
Article de blog
ChatGPT is turning a new page in its history. On 2 February, the American company OpenAI, which developed the service, announced the arrival of a brand new feature called Deep Research. Inspired in particular by the Deep Search tool released a few months earlier by Bing, this feature allows Pro users of the platform to […]...
Le 13 February 2025
par Pierre
Article de blog
Ever faster and ever more relevant, the new artificial intelligence models continue to impress us. Faced with increasingly fierce competition, Google is not waiting for its rivals to make the first move. The web giant is already planning to invest heavily in AI to develop Gemini 2.0. Discover the experimental models and platform updates. ...
Le 11 February 2025
par Leslie
Article de blog
Year after year, artificial intelligence is becoming increasingly prevalent in our daily lives. More and more internet users are utilising AI-based solutions to save time and improve efficiency during their searches. Optimising your content to be compatible with search engines and AI agents has therefore become a major challenge. Here are...
Le 6 February 2025
par Pierre
Article de blog
Since 2022, the artificial intelligence market has been largely dominated by the United States. But recently, a new challenger has emerged. And it doesn’t come from Silicon Valley. On the contrary, it was developed in China. Just a few days after its launch, DeepSeek is already impressing with its exceptional capabilities. So how do...
Le 6 February 2025
par Leslie
Article de blog
This is one of the new features introduced by Google for its GA4 analytics tool at the beginning of this year. On 21 January, the digital giant announced that it was now possible to copy the configuration of a detailed report or custom exploration from one property to another within the platform. This update will […]...
Le 30 January 2025
par Pierre
Article de blog
Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. Launched in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campaigns, brands don’t think about advertising on Pinterest. Big mistake! Through its mini site, the ap...
Le 30 January 2025
par Leslie
