Article de blog
Facebook, Instagram, Advantage+… Meta Ads in 2026 is a blend of different elements, much like fusion cuisine. In other words, a mix of several ingredients (budget, product) that you need to know how to combine with common sense and precision to create a successful dish. Without this, you risk squandering your advertising budget, just like...
Le 20 August 2026
par
Davidson
Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
Is your Google Ads budget disappearing as fast as a bank holiday in the middle of the week? Like Marine Léonardi, you’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your campaigns in-house can quickly go pear-shaped and leave you feeling drained. And yet, a competent Google Ads agency can transfor...
Le 5 August 2026
par
Guillaume
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
Article de blog
On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...
Le 29 June 2026
par
Guillaume
Article de blog
Reddit has just unveiled a series of new Reddit Ads AI tools powered by artificial intelligence. The platform is capitalising on a unique asset in the social advertising landscape: over 25 billion posts and comments. It is thus transforming these interactions into raw material for ad creation and targeting. Community Intelligence: convers...
Le 24 June 2026
par
Davidson
Article de blog
Choosing the SEO agency that will manage your organic search strategy is a strategic decision: it is the agency that will drive your visibility on search engines over the coming months. With so many providers on the French market, how do you make the right choice? Discover our comprehensive guide, the essential selection criteria and [&he...
Le 23 June 2026
par
Nicolas
Article de blog
Key takeaways: Local SEO is evolving with AI 👉 By 2026, local visibility will no longer depend solely on Google. You’ll also need to appear on Google Maps, AI Overviews and AI assistants. Choose an agency with a broad skill set 👉 A high-performing agency must be proficient in local SEO, GEO (Generative Engine Optimisation) […]...
Le 19 June 2026
par
Nicolas
Article de blog
Contrary to popular belief, generating traffic is not enough for an e-commerce site. The real challenge lies in the ability to attract the right audience and convert them. This is precisely where the semantic cocoon comes into play. This SEO approach allows you to structure your site intelligently to match search intent, whilst boosting t...
Le 16 June 2026
par
Nicolas
