Article de blog
Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...
Le 25 September 2025
par Julien
Article de blog
Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...
Le 17 September 2025
par Julien
Article de blog
Meta confirms its strategy focused on short videos and engagement generated by Reels. At the Brand Building Summit, the platform unveiled a new premium advertising slot on Reels. This will allow advertisers to run their campaigns immediately after the most popular Reels on Facebook and Instagram. This new Reels advertising insert is a pow...
Le 16 September 2025
par Julien
Article de blog
Optimising visibility in generative AI engines has become a key issue. GEO (Generative Engine Optimisation) is emerging as the natural extension of SEO. However, implementing a GEO strategy is not enough: you also need to know how to evaluate it. And that is where the real challenge lies: how can you measure the performance and […]...
Le 11 September 2025
par Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
par Julien
Article de blog
The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensur...
Le 9 September 2025
par Julien
Article de blog
Since the beginning of the partnership between OpenAI and Microsoft, the idea that ChatGPT would naturally rely on Bing seemed obvious: a logical choice, almost a given. But one question remains: does ChatGPT rely on Google for its search results?The context is changing: Google is radically transforming its engine, integrating generative ...
Le 4 September 2025
par Julien
Article de blog
The world of mobile marketing is booming, and Snapchat is positioning itself as a leader by launching a suite of new advertising tools designed to boost advertisers’ performance. This launch comes at just the right time for the platform, which announced in 2024 that it had reached 850 million users and continues to improve its [&hel...
Le 3 September 2025
par Julien
Article de blog
Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...
Le 27 August 2025
par Charlotte
Article de blog
With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily. With these innovations, Meta aims to simplify content creation, improve distribution, and maximi...
Le 26 August 2025
par Charlotte
Article de blog
Google Ads is stepping up a gear. The platform is currently rolling out Asset Studio (beta), a new tool integrated into the advertising interface, designed to simplify the creation of visuals and videos. Thanks to artificial intelligence, advertisers can now produce, edit and adapt assets directly from Google Ads, without having to use ex...
Le 25 August 2025
par Charlotte
Article de blog
On 6 August 2025, Elon Musk announced the launch of advertisements on Grok. Advertisers would thus be able to promote their brands directly in the AI responses of X’s chatbot. So why such a change? What does this mean for advertisers? And for users? Let’s take a closer look. Why is Elon Musk developing advertisements [&h...
Le 19 August 2025
par Leslie
