Article de blog
The historical lack of transparency surrounding automated campaigns is giving way to greater technical granularity. Microsoft Advertising has just rolled out enhanced placement reports for Performance Max, offering advertisers unprecedented visibility into how their assets are being served across the Partner Network. This shift towards gr...
Le 4 May 2026
par Charlotte
Article de blog
The Meta Ads ecosystem has reached a milestone in automation with the launch of Meta Ads AI Connectors. Advertisers can now synchronise their advertising accounts with tools such as ChatGPT or Claude using the MCP protocol. This technological shift is redefining marketing departments’ workflows. It boosts the agility of social media adver...
Le 30 April 2026
par
Davidson
Article de blog
Le basculement des budgets publicitaires vers les interfaces conversationnelles franchit une étape technique décisive avec le lancement d’AdBridge par Adthena. En permettant une conversion fluide des actifs Google Ads vers ChatGPT, cet outil transforme ce qui était une expérimentation en un canal de performance scalable. L’enj...
Le 29 April 2026
par
Saad
Article de blog
Le pilotage des campagnes Google Ads entre dans une phase d’automatisation proactive où la gestion manuelle des politiques et des accès devient obsolète. L’intégration de capacités agentiques au sein de Ads Advisor transforme l’assistant IA en un gestionnaire opérationnel capable de résoudre les frictions techniques avan...
Le 24 April 2026
par
Guillaume
Article de blog
With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...
Le 15 April 2026
par Julien
Article de blog
With the emergence of large language models (LLMs) and generative artificial intelligence, 2026 marks a turning point: to be visible and recognised, organisations must adopt a holistic strategy and leverage AI. This is where GEO – Generative Engine Optimisation – comes in. GEO: much more than just content GEO is a strategic approach that ...
Le 2 April 2026
par
Nicolas
Article de blog
In Paris, as elsewhere, traditional SEO is undergoing an unprecedented revolution. With the advent of GEO (Generative Engine Optimisation) and SGE (Search Generative Experience), user behaviour is changing radically. Users are no longer content simply to scroll through a list of links: they demand immediate, structured and reliable answer...
Le 19 March 2026
par
Nicolas
Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 11 March 2026
par Julien
Article de blog
The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...
Le 9 March 2026
par Julien
Article de blog
Le paradigme de la recherche en ligne bascule d’une simple liste de liens vers une exécution de tâches complexe par des agents autonomes. L’Assistive Agent Optimization (AAO) représente cette nouvelle frontière où l’IA ne se contente plus de répondre à une question, mais agit au nom de l’utilisateur pour comparer, réserver ou ...
Le 27 February 2026
par
Nicolas
Article de blog
The era of traditional search is giving way to response engines capable of synthesising information in real time. Faced with the rise of generative AI, Microsoft is making a big move by launching the first official tool dedicated to measuring Generative Engine Optimisation. For brands, the challenge is no longer just to be indexed, but [&...
Le 16 February 2026
par Julien
Article de blog
The rollout of the February 2026 Discover Core Update marks a clear break with Google’s previous approach to managing its news feed. By prioritising local content and severely penalising clickbait practices, Mountain View is imposing a new semantic rigour. For advertisers, the challenge goes beyond simple audience reach: it is about...
Le 9 February 2026
par Julien
