Article de blog
Optimising visibility in generative AI engines has become a key issue. GEO (Generative Engine Optimisation) is emerging as the natural extension of SEO. However, implementing a GEO strategy is not enough: you also need to know how to evaluate it. And that is where the real challenge lies: how can you measure the performance and […]...
Le 11 September 2025
par Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
par Julien
Article de blog
The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensur...
Le 9 September 2025
par Julien
Article de blog
Since the beginning of the partnership between OpenAI and Microsoft, the idea that ChatGPT would naturally rely on Bing seemed obvious: a logical choice, almost a given. But one question remains: does ChatGPT rely on Google for its search results?The context is changing: Google is radically transforming its engine, integrating generative ...
Le 4 September 2025
par Julien
Article de blog
The world of mobile marketing is booming, and Snapchat is positioning itself as a leader by launching a suite of new advertising tools designed to boost advertisers’ performance. This launch comes at just the right time for the platform, which announced in 2024 that it had reached 850 million users and continues to improve its [&hel...
Le 3 September 2025
par Julien
Article de blog
Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...
Le 27 August 2025
par Charlotte
Article de blog
With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily. With these innovations, Meta aims to simplify content creation, improve distribution, and maximi...
Le 26 August 2025
par Charlotte
Article de blog
Google Ads is stepping up a gear. The platform is currently rolling out Asset Studio (beta), a new tool integrated into the advertising interface, designed to simplify the creation of visuals and videos. Thanks to artificial intelligence, advertisers can now produce, edit and adapt assets directly from Google Ads, without having to use ex...
Le 25 August 2025
par Charlotte
Article de blog
On 6 August 2025, Elon Musk announced the launch of advertisements on Grok. Advertisers would thus be able to promote their brands directly in the AI responses of X’s chatbot. So why such a change? What does this mean for advertisers? And for users? Let’s take a closer look. Why is Elon Musk developing advertisements [&h...
Le 19 August 2025
par Leslie
Article de blog
Google is taking automation one step further. In recent days, the Mountain View-based company has been presenting advertisers with a brand new experimental ad format: AI Mode Google Ads. Its goal? To give generative artificial intelligence a central role in the creation and delivery of campaigns. This initiative could radically transform ...
Le 7 August 2025
par Maud
Article de blog
After months of decline in Google Shopping ads, Amazon is completely stopping its bidding. Nothing. The e-commerce giant is halting all investment in the online advertising platform. So why is Amazon pulling out of Google Shopping? What will be the impact for Google? For advertisers? And for sellers? Find the answers here. Why is Amazon ...
Le 30 July 2025
par Leslie
Article de blog
Since 27 May 2025, brand inclusions and exclusions are no longer autonomous. At least, not for new search campaigns. For these campaigns, advertisers have no choice but to activate AI Max. This change has gone largely unnoticed, but it demonstrates Google’s desire to increase automation for controlling and configuring Google Ads cam...
Le 24 July 2025
par Leslie
