Article de blog
1.562 billion active users, over 34 hours of monthly usage, a presence in over 150 countries… The figures speak for themselves. Since its launch in 2016, TikTok has established itself as one of the leaders in social media. So much so that some people are using it as inspiration for short videos. But while TikTok […]...
Le 23 January 2025
par Leslie
Article de blog
Each advertising platform has its own codes and characteristics. While for some advertisers seeking to reach a targeted audience, using a single advertising platform may be sufficient, others would be well advised to diversify the distribution of their adverts through a multi-channel strategy. Indeed, certain advertising platforms complem...
Le 23 January 2025
par Pierre
Article de blog
Amazon is currently the third largest advertising revenue generator in the world behind Google and Meta. With more than £10 billion generated in the last quarter, the American company has established itself as one of the pillars of the online advertising market. But Amazon does not intend to stop there. At the start of this […]...
Le 16 January 2025
par Pierre
Article de blog
Budget is the lifeblood of advertising marketing. A well-thought-out allocation can make all the difference between a successful campaign and one that stagnates. To help marketers maximise their ROI, Google Ads is testing a new method: measuring the impact of reallocating budget to PMax campaigns. What exactly is it? And how can you use i...
Le 15 January 2025
par Leslie
Article de blog
It’s now a classic. As it does every year, the Pinterest app has unveiled its top trends to watch for the next twelve months in its Pinterest Predicts document. This annual publication is as useful as ever, allowing advertisers to anticipate new trends and seize the best opportunities for their campaigns. To produce this report [&he...
Le 9 January 2025
par Pierre
Article de blog
Since late 2022, AI has revolutionised online search. And the changes continue on Google Ads in 2025. Brendon Kraham even predicts a “seismic shift” in advertising. The reason? A shift in internet users’ behaviour that is forcing change. So what will change in 2025? How can you prepare for it? The answers are here. What...
Le 7 January 2025
par Leslie
Article de blog
Because we always trust a customer more than what the brand itself says, reviews are excellent indicators of trust for businesses. However, Google has decided to declare war on 5-star reviews. In the last quarter of 2024, customer comments will disappear. So how can we explain this removal of Google reviews? What impact will it […]...
Le 2 January 2025
par Leslie
Article de blog
Although its success is nothing new, YouTube continues to experience rapid growth. In fact, the video-sharing platform has never been more popular than it is today, with more than 42 million users aged 15 and over in France watching at least one piece of content every month. This success represents an obvious opportunity for advertisers. ...
Le 27 December 2024
par Pierre
Article de blog
Although it still lags behind certain competitors such as Google, Microsoft intends to continue asserting itself in the online advertising market. To do so, the multinational based in Albuquerque, USA, is constantly developing its advertising offering in order to provide a product that is in tune with the times and the current needs of ad...
Le 19 December 2024
par Pierre
Article de blog
Artificial intelligence is now one of the driving forces behind the online advertising industry. The most successful advertising platforms have invested heavily in AI-based techniques to develop their products and thus their appeal to advertisers. Meta Ads is no exception to this rule and is launching Andromeda. Through the development of...
Le 12 December 2024
par Maud
Article de blog
Are you using Performance Max and Search to boost your conversion rate? The only problem is that PMax seems to be cannibalising your search network campaigns. Is this just an impression or a proven fact? Discover the links between these two types of advertising, overlap rates and campaign prioritisation. Not to mention strategies for maxi...
Le 10 December 2024
par Leslie
Article de blog
By 2026, 25% of traditional search volume is expected to decline. What this means is that internet users will no longer find answers to their questions among the thousands of links offered by Google and other search engines. Instead, they will turn to ChatGPT, Perplexity, Copilot, Gemini and other large language models. Thanks to their [&...
Le 10 December 2024
par Leslie
