Article de blog
For more than ten years, Meta Ads and Google Ads have dominated the world of online advertising. The two American giants have managed to excel in this market to such an extent that, together with Amazon, they have accounted for more than 60% of global revenue in recent years. Meta Ads stands out on social […]...
Le 27 March 2025
par Pierre
Article de blog
The massive arrival of generative artificial intelligence is shaking up the world of SEO. Google is gradually losing market share to LLMs. That said, it remains the number one search engine. The only difference is that it no longer has a monopoly. Today, internet users can find information on Google, social media, ChatGPT and other [&hell...
Le 27 March 2025
par Leslie
Article de blog
Recognised as a global advertising giant, Google Ads has a considerable advantage over many of its competitors. Thanks in particular to Search and Shopping, advertisers on the platform can promote their products and services to an audience that has shown explicit intent, particularly through the search engine. And while this is its streng...
Le 20 March 2025
par Pierre
Article de blog
On 12 March 2025, Google launched Gemma 3, its new generation of open-source AI models for developers. Following on from Gemini 2.0, this model demonstrates a desire to democratise access to high-performance AI. But what has changed since the first version of Gemma? For the web giant, this new model promises greater performance, enhanced ...
Le 20 March 2025
par Leslie
Article de blog
Over the years, the relationship between brands and content creators has changed. Starting out as simple promotional posts that generally had a very limited impact on potential consumers, brands and creators are now coming together in a quest for authenticity that is often much more effective. It is with this in mind that Google recently ...
Le 13 March 2025
par Pierre
Article de blog
After rolling out in the United States in 2024, Google AI Overview is coming to Europe. Currently, only Germany, Italy, and Switzerland can test the results generated by artificial intelligence. But this new feature should be arriving in the United Kingdom soon. In the meantime, it’s best to prepare for it and understand the impact ...
Le 11 March 2025
par Leslie
Article de blog
The launch of ChatGPT in November 2022 was a game changer for search engines. Now, internet users have become accustomed to getting quick, accurate and relatively reliable answers to their questions without having to navigate different websites. In this context, Bing, which ranks as the second largest search engine globally behind Google,...
Le 6 March 2025
par Pierre
Article de blog
In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integra...
Le 4 March 2025
par Leslie
Article de blog
This week, Google announced some changes to Responsive Search Ads (RSAs). The use of artificial intelligence makes this ad format increasingly flexible, allowing advertisers to improve the performance of their campaigns. More flexible responsive ads on Search Ads Just like the technologies they rely on, Google Ads formats are constantly e...
Le 27 February 2025
par Pierre
Article de blog
40% of people who buy on Instagram base their decisions on recommendations from influencers. In the age of social media, word of mouth is evolving. Colleagues and friends no longer carry as much weight. Now, it is content creators who influence purchasing behaviour. Meta has long understood this with its various partnership options. But t...
Le 27 February 2025
par Leslie
Article de blog
On 13 February, Google announced the release of the DV360 v4 API in beta. This version features a number of major changes that offer advertisers new possibilities for automating campaign management. Google also announced that it has added new features to version v3. Google announces beta release of DV360 v4 API Over the past few […...
Le 20 February 2025
par Pierre
Article de blog
Traditional marketing is evolving. Between digital tools, the proliferation of available data and the awakening of consumers, it is high time to change strategy. This is precisely the objective of Marketing Mix Modelling. While the fundamentals remain the same (the famous 4Ps – Product, Price, Place and Promotion), the method is cha...
Le 19 February 2025
par Leslie
