Article de blog
With the festive season approaching, SearchGPT (AI-based search platform) platforms are on the rise. More and more users are turning to these services to find ingenious gift ideas without having to rack their brains. For advertisers, this trend represents a new challenge. For many years, brands have been implementing SEO optimisations to ...
Le 5 December 2024
par Pierre
Article de blog
As ChatGPT, Perplexity, Gemini, and other large language models (LLMs) gain popularity, brands have one fear: disappearing from search engines. By providing answers directly to users, these generative AIs are disrupting the SEO strategies of many companies. But to respond to users with complete transparency, LLMs must provide their ...
Le 2 December 2024
par Leslie
Article de blog
For several years now, the protection of personal data in the digital world has become a major issue. As the relevant authorities take new measures to ensure maximum security for internet users, the giants of the online advertising industry are being forced to adapt. For them, the challenge now is to offer targeting solutions that [&helli...
Le 28 November 2024
par Pierre
