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All SEO experts have been waiting for it. And it’s coming soon: AI mode in Search Console. Google is enhancing its analysis tools with a dose of artificial intelligence. SEO experts will finally be able to analyse the results generated by artificial intelligence in their reports. Discover this new feature, which should be arriving very soon in Google Search Console.
Faced with the threat of Open IA, Perplexity and other LLMs, Google has no choice but to integrate generative AI into its search results. This has been achieved with Gemini, AI previews and, finally, AI mode.
Much more than just an overview, this AI mode provides clear answers to complex questions thanks to the power of artificial intelligence. And yes, intelligent models don’t just provide a summary. They search the web to provide the most detailed answer possible. Internet users can explore a topic in greater depth, interact with the LLM, check sources, and more. In addition to the AI’s answers, they have access to several links that are considered reliable.
For SEO experts, the challenge is to appear on these links. And that’s where the problem lies. How do you know when a link appears? On which query? How many clicks does it receive?
Hence the importance of having information about AI mode in Search Console.
Good news! It shouldn’t be long now. Google is working hard on introducing AI data into its analytics tools.
Eagerly awaited by SEO professionals, AI mode should be arriving in Search Console very soon. But while we know that Google is actively preparing for this launch, several areas of uncertainty remain.
Not yet officially launched, AI mode in Search Console should be arriving soon. And although we don’t have it in front of us yet, Google has provided some information via its help document. Sites appearing in AI mode and AI previews will be included in overall search traffic. More specifically, they will appear in the web search type report.
Apart from this information, many doubts remain.
Despite the information provided by Google, several questions remain unanswered:
As this feature is still being rolled out, we should know more in the coming days/weeks.
Do not wait for AI mode to arrive in Search Console. Prepare now for all Google developments. And above all, do not hesitate to contact our SEO agency to optimise your website.
Leslie