Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
Article de blog
On 17 August 2026, Google is changing the way its Google Ads target-based auctions work. This is a subtle change in wording, but one that could have a significant impact on the profitability of your campaigns. This is particularly true if your budgets are tight and your targets do not reflect your actual performance. Here’s […]...
Le 29 June 2026
par
Guillaume
Article de blog
Reddit has just unveiled a series of new Reddit Ads AI tools powered by artificial intelligence. The platform is capitalising on a unique asset in the social advertising landscape: over 25 billion posts and comments. It is thus transforming these interactions into raw material for ad creation and targeting. Community Intelligence: convers...
Le 24 June 2026
par
Davidson
